Nivdita Dutta

B2B e-Commerce Specialist at Unilever Canada

Manage digital product content, item setup, and merchandising across Amazon, Walmart, Loblaws, and SDM, ensuring accuracy and compliance while improving digital shelf visibility. Partner with demand planning, supply chain, and Amazon Key Account Management to support forecasting, inventory accuracy, and issue resolution for brands including QTips, Dove, and SheaMoisture. Analyze eCommerce performance metrics (POS, share of search, shelf compliance, pricing, promotions) to identify YOY growth drivers, optimizing 1,500+ product pages using Syndigo, Brightedge, and Salsify to improve GS1 compliance and content accuracy by 25%. Identify conversion/UX/discoverability gaps through analytics and implement improvements with digital, IT, and brand teams. Lead multi-platform eCommerce projects from ideation to launch with 5+ cross-functional teams and deliver seasonal gift pack launches contributing to $5.7M revenue in 2025. Coordinate agency creative production (Publicis, Ustudio), reducing pro

Digital Marketing and Ecommerce Specialist at Unilever Canada

Led onboarding of Syndigo content syndication for Walmart.ca (A+ content and video publication). Spearheaded content deployment automation by aligning Sitecore & Adobe CMS, PCP platform, and PIM systems, delivering 30% lift in content accuracy, 25% faster timelines, and 15% higher shopper engagement across Dove, DMC, and AXE. Directed end-to-end multi-platform eCommerce initiatives with 5+ cross-functional teams; Dove X Crumble exceeded sales targets and achieved 51% new customer acquisition. Collaborated with agencies on Amazon catalog management; improved efficiency, reduced costs by 20%, and increased on-time delivery by 30%; managed optimization of 1,500+ product pages using Syndigo, Stackline, DataImpact, Brightedge, and Salsify with GS1 compliance. Managed digital commerce planning and budgets; reduced non-working spend by 15% and strengthened digital shelf performance; leveraged AI-informed SEO insights, keyword intelligence, and A/B testing to boost engagement and conversion.

Digital Marketing Strategist at Anna’s Garden Home & Wellness

Designed and executed targeted Klaviyo email flows (win-back and conversion) to increase engagement and ROI; developed personalized content, including welcome emails, post-purchase care guidance, birthday campaigns, and back-in-stock alerts to boost LTV. Enhanced subscriber value through segmentation and personalized campaigns; reduced CAC and improved retention with referral programs and loyalty points via Smile Rewards and integrated Klaviyo-Shopify campaigns. Led social listening and audience insights on Facebook & Instagram to identify brand advocates and inform content strategy. Optimized cart recovery with triggers and automated emails, recapturing 4-9% of lost sales.

Digital Marketing Coordinator at NiveArts

Created concepts, designed webpage wireframes and prototypes in Figma; customized Weebly template to optimally showcase products. Boosted organic ranking by 20% in SERP by adding effective meta keywords and optimizing page content. Implemented successful off-site and on-site SEO link-building campaigns. Tracked and analyzed 20 campaign KPIs in Facebook and Instagram Insights to optimize content and launch schedule. Monitored Google Analytics with a focus toward increasing leads, conversions, and customer engagement by 10% in 3 months.

Motivator at Goodlife Fitness

Maintained routine communication with clients to assess overall satisfaction, resolve complaints and promote new offerings. Contributed to business sales growth through effective cross-selling and exceptional customer service. Communicated regularly with management and marketing personnel to stay current on company offerings and policies.

Event Coordinator at Ken Seiling Waterloo Region Museum

Volunteer event coordinator; maintained routine communication with clients to assess satisfaction, resolve complaints and promote exhibits. Created effective digital and print marketing material for exhibits. Conducted online interviews and group discussions with cultural advocates to discuss social traditions.

Support Coordinator at Maplesoft

Created and managed customer information in Salesforce. Activated and renewed Maplesoft licenses in Salesforce accounts. Coordinated and processed customer payments in PayPal portal and updated Salesforce accounts for back-office reconciliation. Served as liaison for company, clients and referred prospects regarding inquiries, issues, order management, and post-sales follow-up. Contributed to knowledge articles to empower user community.

Customer Service Specialist at Arvato Digitals

Delivered excellent customer service through effective issue resolution adhering to service level agreements.