Hi, I’m Todd Friesen. I’m a results-driven digital leader focused on turning complex web ecosystems into high-performance assets. I specialize in SEO, content strategy, and enterprise digital programs, and I’m passionate about building and mentoring cross-functional teams, fostering knowledge sharing, and driving measurable growth for large organizations. I’ve led transformative initiatives across Vimeo and Salesforce, elevating brand presence, optimizing customer journeys, and accelerating growth through data-driven decision making, UX improvements, and robust content strategies. I thrive on collaboration, continuous learning, and turning insights into actions that improve performance and expand reach.

Todd Friesen

Hi, I’m Todd Friesen. I’m a results-driven digital leader focused on turning complex web ecosystems into high-performance assets. I specialize in SEO, content strategy, and enterprise digital programs, and I’m passionate about building and mentoring cross-functional teams, fostering knowledge sharing, and driving measurable growth for large organizations. I’ve led transformative initiatives across Vimeo and Salesforce, elevating brand presence, optimizing customer journeys, and accelerating growth through data-driven decision making, UX improvements, and robust content strategies. I thrive on collaboration, continuous learning, and turning insights into actions that improve performance and expand reach.

Available to hire

Hi, I’m Todd Friesen. I’m a results-driven digital leader focused on turning complex web ecosystems into high-performance assets. I specialize in SEO, content strategy, and enterprise digital programs, and I’m passionate about building and mentoring cross-functional teams, fostering knowledge sharing, and driving measurable growth for large organizations.

I’ve led transformative initiatives across Vimeo and Salesforce, elevating brand presence, optimizing customer journeys, and accelerating growth through data-driven decision making, UX improvements, and robust content strategies. I thrive on collaboration, continuous learning, and turning insights into actions that improve performance and expand reach.

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Language

English
Fluent

Work Experience

Head of Website & Digital Experience at Vimeo
February 1, 2022 - August 1, 2023
Led transformation of corporate image from video hosting to B2B SaaS provider; rebuilt SEO capability; introduced CMS and testing platforms; expanded SEO, engineering, and marketing capabilities to optimize operations and customer journeys. Drove migration of public-facing Vimeo.com to new design, technology, and brand voice; elevated brand visibility and customer engagement; implemented a comprehensive testing framework; improved page speed and site performance; supported regulatory accessibility initiatives.
Interim Leader of User Research at Salesforce
January 1, 2019 - January 1, 2020
Took on this role in addition to Director of SEO Operations; led a combined team of 11 focused on usability testing and platform operations to enhance the user experience and effectiveness of web products.
Director of SEO & Digital Strategy at Salesforce
September 1, 2012 - April 1, 2022
Promoted to orchestrate development of a high-impact enterprise marketing resource supporting up to 12 products. Built and led a 9-person team, launched a 400-article SEO hub, migrated 75K+ pages to a new CMS, and drove content consolidation across properties. Implemented SEO strategies and content initiatives to sustain top search performance and power product marketing.
Director of SEO Operations at Salesforce
January 1, 2012 - January 1, 2016
Brought in to pioneer robust SEO and content foundations, enabling portfolio growth from 3 to 12 products. Guided diverse teams on SEO, content strategy, planning, user testing, and customer journeys. Led technical SEO implementations (Core Web Vitals, Schema, hreflang), reduced content duplication, supported M&A migrations, and unified content platforms across Salesforce.com.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Other