I'm a creative leader with a passion for turning brands into compelling experiences. Over the years I've guided multi-disciplinary teams across North America and Asia, delivering integrated campaigns for technology, consumer goods, and cultural institutions. I thrive on shaping bold ideas into craft-driven work that resonates with audiences and drives measurable results. Throughout my career, I've led creative for major brands and agencies, earned industry recognition from Ad Age, OneShow, Webbys, and Cannes Lions, and built a track record as a collaborative mentor and strategic thinker. Now, as an Independent Creative Director, I continue to blend storytelling with strategic design to help brands stand out in crowded markets.

Mer vyn 'Mer v' Rey

I'm a creative leader with a passion for turning brands into compelling experiences. Over the years I've guided multi-disciplinary teams across North America and Asia, delivering integrated campaigns for technology, consumer goods, and cultural institutions. I thrive on shaping bold ideas into craft-driven work that resonates with audiences and drives measurable results. Throughout my career, I've led creative for major brands and agencies, earned industry recognition from Ad Age, OneShow, Webbys, and Cannes Lions, and built a track record as a collaborative mentor and strategic thinker. Now, as an Independent Creative Director, I continue to blend storytelling with strategic design to help brands stand out in crowded markets.

Available to hire

I’m a creative leader with a passion for turning brands into compelling experiences. Over the years I’ve guided multi-disciplinary teams across North America and Asia, delivering integrated campaigns for technology, consumer goods, and cultural institutions. I thrive on shaping bold ideas into craft-driven work that resonates with audiences and drives measurable results.

Throughout my career, I’ve led creative for major brands and agencies, earned industry recognition from Ad Age, OneShow, Webbys, and Cannes Lions, and built a track record as a collaborative mentor and strategic thinker. Now, as an Independent Creative Director, I continue to blend storytelling with strategic design to help brands stand out in crowded markets.

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Language

English
Fluent

Work Experience

Independent Creative Director at Independent
January 1, 2022 - Present
Independent Creative Director.
Creative Director at Ogilvy & Mather
January 1, 2013 - January 1, 2022
Singapore: IBM, Huawei, Castrol, Fanta (The Coca Cola Company), Far East Organization, SGX (Singapore Exchange) and UPS.
Creative Director at Ogilvy & Mather, Singapore
January 1, 2013 - December 31, 2022
Clients: IBM, Huawei, Castrol, Fanta (The Coca Cola Company), Far East Organization, SGX (Singapore Exchange) and UPS.
Art Director/ACD/Partner at Ogilvy & Mather
January 1, 2006 - January 1, 2013
Clients: IBM, Fanta (The Coca Cola Company), Kodak, UPS, Lenovo, Maxwell House, Wonka (Nestle), and Time Warner Cable.
Art Director/ACD/Partner at Ogilvy & Mather, New York
January 1, 2006 - December 31, 2013
Clients: IBM, Fanta (The Coca Cola Company), Kodak, UPS, Lenovo, Maxwell House, Wonka (Nestle), and Time Warner Cable.
Typography Instructor at Miami Ad School
January 1, 2004 - December 31, 2006
Art Director at Goodby Silverstein & Partners
January 1, 2003 - December 31, 2006
Clients: Hewlett Packard, eBay, Comcast, SFMOMA, SF Asian Art Museum, and Discover Card.
Designer at NovoCorp
January 1, 2000 - December 31, 2001
Clients include Orbitz.com

Education

AA at La Sierra University, Riverside, CA
January 1, 1995 - June 30, 2026
Design and New Media Work at Portfolio Center, Atlanta, GA
January 1, 2000 - June 30, 2026
AA in Studio Art at La Sierra University
January 1, 1995 - June 30, 2026
Design & New Media at Portfolio Center
January 1, 2000 - June 30, 2026
Typography Instructor at Miami Ad School
January 1, 2004 - January 1, 2006

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Software & Internet, Professional Services, Telecommunications