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I’m Gemma Armstrong, a Creative Director and Brand Consultant with over 15 years of experience shaping brand identities across travel, hospitality and tech. I lead with strategy and design excellence, blending print, digital and experiential work to help brands communicate clearly and connect with audiences. Most recently I’ve been freelancing since 2019, delivering brand identities and design systems for travel and tech clients, while drawing on a long tenure at Virgin Atlantic where I ran in-house brand design, mentored teams and steered campaigns from concept to completion.…I’m Gemma Armstrong, a Creative Director and Brand Consultant with over 15 years of experience shaping brand identities across travel, hospitality and tech. I lead with strategy and design excellence, blending print, digital and experiential work to help brands communicate clearly and connect with audiences. Most recently I’ve been freelancing since 2019, delivering brand identities and design systems for travel and tech clients, while drawing on a long tenure at Virgin Atlantic where I ran in-house brand design, mentored teams and steered campaigns from concept to completion.

Gemma Armstrong

Creative Director, Brand Designer, Art Director, +2

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I’m Gemma Armstrong, a Creative Director and Brand Consultant with over 15 years of experience shaping brand identities across travel, hospitality and tech. I lead with strategy and design excellence, blending print, digital and experiential work to help brands communicate clearly and connect with audiences. Most recently I’ve been freelancing since 2019, delivering brand identities and design systems for travel and tech clients, while drawing on a long tenure at Virgin Atlantic where I ran in-house brand design, mentored teams and steered campaigns from concept to completion.…I’m Gemma Armstrong, a Creative Director and Brand Consultant with over 15 years of experience shaping brand identities across travel, hospitality and tech. I lead with strategy and design excellence, blending print, digital and experiential work to help brands communicate clearly and connect with audiences. Most recently I’ve been freelancing since 2019, delivering brand identities and design systems for travel and tech clients, while drawing on a long tenure at Virgin Atlantic where I ran in-house brand design, mentored teams and steered campaigns from concept to completion.

Available to hire

I’m Gemma Armstrong, a Creative Director and Brand Consultant with over 15 years of experience shaping brand identities across travel, hospitality and tech. I lead with strategy and design excellence, blending print, digital and experiential work to help brands communicate clearly and connect with audiences.

Most recently I’ve been freelancing since 2019, delivering brand identities and design systems for travel and tech clients, while drawing on a long tenure at Virgin Atlantic where I ran in-house brand design, mentored teams and steered campaigns from concept to completion.

Skills

Brand Identity

Logo

Presentation Design

Experience Level

Brand Identity

Expert

Logo

Intermediate

Presentation Design

Intermediate

Work Experience

Freelance Brand Designer / Brand Consultant at Self-employed / Freelance

February 1, 2019 - Present

Since Feb 2019 I’ve worked predominantly across travel and tourism, hospitality, wellness and tech, delivering ongoing branding and marketing support—from brand identities and print material to web and digital design assets.

Senior Brand Designer and Brand Consultant at Virgin Atlantic

January 1, 2007 - February 1, 2019

As the Senior Brand Designer and Brand Consultant, I implemented the corporate identity, brand and tone of voice across multiple design platforms for internal, trade and customer-facing initiatives. I led creative direction, mentored teams, and delivered concepts from print and editorial to campaigns, events, packaging and art direction, as well as digital concepts, CRM and social content.

Designer at EN-ROUTE

January 1, 2005 - January 1, 2007

As a graduate at EN-ROUTE I worked within a marketing, design and print company, developing fresh design concepts, leading on projects and seeing ideas through concept, art work and press sign‑off, gaining a broad knowledge of print production.