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I am Mariela Ponce, a Senior Graphic Designer and Art Director with 25+ years of experience in visual communication, branding, editorial design, and digital content. I collaborate with brands, professionals, and international organizations to create clear, engaging visuals and cohesive brand systems across print and digital channels. My work covers editorial design, branding, presentations, marketing assets, social media campaigns, and training materials. I turn complex information into strategic visuals, combining editorial thinking with practical design systems to deliver consistent, impactful results across LATAM, Europe, and remote teams.…I am Mariela Ponce, a Senior Graphic Designer and Art Director with 25+ years of experience in visual communication, branding, editorial design, and digital content. I collaborate with brands, professionals, and international organizations to create clear, engaging visuals and cohesive brand systems across print and digital channels. My work covers editorial design, branding, presentations, marketing assets, social media campaigns, and training materials. I turn complex information into strategic visuals, combining editorial thinking with practical design systems to deliver consistent, impactful results across LATAM, Europe, and remote teams.

Mariela Ponce

Graphic Designer, Art Director, Brand Designer, +2

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I am Mariela Ponce, a Senior Graphic Designer and Art Director with 25+ years of experience in visual communication, branding, editorial design, and digital content. I collaborate with brands, professionals, and international organizations to create clear, engaging visuals and cohesive brand systems across print and digital channels. My work covers editorial design, branding, presentations, marketing assets, social media campaigns, and training materials. I turn complex information into strategic visuals, combining editorial thinking with practical design systems to deliver consistent, impactful results across LATAM, Europe, and remote teams.…I am Mariela Ponce, a Senior Graphic Designer and Art Director with 25+ years of experience in visual communication, branding, editorial design, and digital content. I collaborate with brands, professionals, and international organizations to create clear, engaging visuals and cohesive brand systems across print and digital channels. My work covers editorial design, branding, presentations, marketing assets, social media campaigns, and training materials. I turn complex information into strategic visuals, combining editorial thinking with practical design systems to deliver consistent, impactful results across LATAM, Europe, and remote teams.

Available to hire

I am Mariela Ponce, a Senior Graphic Designer and Art Director with 25+ years of experience in visual communication, branding, editorial design, and digital content. I collaborate with brands, professionals, and international organizations to create clear, engaging visuals and cohesive brand systems across print and digital channels.

My work covers editorial design, branding, presentations, marketing assets, social media campaigns, and training materials. I turn complex information into strategic visuals, combining editorial thinking with practical design systems to deliver consistent, impactful results across LATAM, Europe, and remote teams.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Intermediate

Portuguese

Beginner

Work Experience

Customer Onboarding Specialist at inConcert

January 1, 2019 - January 1, 2024

Supported B2B clients through digital adoption, training, and implementation processes for CRM, omnichannel platforms, automation, bots, and AI. Designed and facilitated training sessions, functional documentation, and support materials for users and internal teams.

Marketing & Visual Communication Specialist at inConcert

January 1, 2016 - January 1, 2018

Strategic design and visual communication focused on digital marketing and B2B institutional content; design of assets for marketing campaigns, webinars, product launches, customer education initiatives, presentations, landing page projects, and B2B materials.

Art Director at Editora C&C

January 1, 2006 - January 1, 2022

Hybrid art direction and editorial development for magazines and publications across different markets; defined visual criteria, grids, typographic hierarchies, and image treatment; coordinated print production and adaptation of editorial assets to commercial and communication needs.

Art Director at MAX Marketing y Publicidad Servicios Generales SL

January 1, 2003 - January 1, 2006

Editorial direction for supplements and projects connected to Spanish media outlets; design, layout, and production of editorial and commercial assets focused on clarity, visual rhythm, and graphic quality.

Founder & Senior Graphic Designer at MD Comunicación Visual

January 1, 2000 - Present

Lead visual communication, editorial design, branding, and digital projects for independent clients, companies, and international organizations. End-to-end development of publications, visual identity, training materials, presentations, websites, and commercial assets to support marketing and training objectives.

Art Director at Max Marketing y Publicidad SRL

January 1, 1999 - January 1, 2000

On-site editorial design, graphic supplements, branding, and visual identity.