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I am a media planning and performance marketing professional with 6+ years supporting digital campaigns across eCommerce, SaaS, and media. I have helped drive growth by optimizing campaigns, targeting the right audiences, and analyzing cross-channel performance to maximize impact. My work spans Amazon, Google, Meta Ads, and other digital ecosystems, where I've managed budgets, improved ROAS, and built data-driven dashboards to guide strategy. I enjoy turning complex data into actionable insights and collaborating with sales and product teams to accelerate pipeline and revenue.…I am a media planning and performance marketing professional with 6+ years supporting digital campaigns across eCommerce, SaaS, and media. I have helped drive growth by optimizing campaigns, targeting the right audiences, and analyzing cross-channel performance to maximize impact. My work spans Amazon, Google, Meta Ads, and other digital ecosystems, where I've managed budgets, improved ROAS, and built data-driven dashboards to guide strategy. I enjoy turning complex data into actionable insights and collaborating with sales and product teams to accelerate pipeline and revenue.

Shreya Jain

Writer, Screenwriter, Content Producer, +2

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I am a media planning and performance marketing professional with 6+ years supporting digital campaigns across eCommerce, SaaS, and media. I have helped drive growth by optimizing campaigns, targeting the right audiences, and analyzing cross-channel performance to maximize impact. My work spans Amazon, Google, Meta Ads, and other digital ecosystems, where I've managed budgets, improved ROAS, and built data-driven dashboards to guide strategy. I enjoy turning complex data into actionable insights and collaborating with sales and product teams to accelerate pipeline and revenue.…I am a media planning and performance marketing professional with 6+ years supporting digital campaigns across eCommerce, SaaS, and media. I have helped drive growth by optimizing campaigns, targeting the right audiences, and analyzing cross-channel performance to maximize impact. My work spans Amazon, Google, Meta Ads, and other digital ecosystems, where I've managed budgets, improved ROAS, and built data-driven dashboards to guide strategy. I enjoy turning complex data into actionable insights and collaborating with sales and product teams to accelerate pipeline and revenue.

Available to hire

I am a media planning and performance marketing professional with 6+ years supporting digital campaigns across eCommerce, SaaS, and media. I have helped drive growth by optimizing campaigns, targeting the right audiences, and analyzing cross-channel performance to maximize impact.

My work spans Amazon, Google, Meta Ads, and other digital ecosystems, where I’ve managed budgets, improved ROAS, and built data-driven dashboards to guide strategy. I enjoy turning complex data into actionable insights and collaborating with sales and product teams to accelerate pipeline and revenue.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

French

Fluent

Work Experience

Performance Marketing Specialist at Candle Song, Canada

September 1, 2023 - Present

Managed digital advertising campaigns across Amazon Sponsored Products, Sponsored Brands, and Meta Ads supporting a $3M+ annual business. Oversaw advertising budgets exceeding $10,000/month during peak periods, optimizing spend based on CTR, CPC, ROAS, and TACoS performance. Achieved 3.8x ROAS through segmented keyword bidding, audience targeting, and continuous A/B testing of creatives. Increased storefront traffic by 16.5% in 5 weeks through storefront redesign and promotion strategy. Generated $60K+ incremental revenue in 4 months via SEO-driven listings and conversion-focused A+ Content, lifting CVR by up to 18%. Managed 600+ product listings across Amazon, Walmart, and Best Buy; monitored Buy Box health, inventory, and marketplace KPIs.

Digital Campaign & Media Coordinator at eBRP Solutions, Canada

March 1, 2023 - Present

Executed B2B marketing campaigns for enterprise SaaS products, contributing to $400K+ in client revenue. Increased webinar registrations by 110% through audience segmentation and targeted outreach across a 100K+ contact database. Monitored campaign performance using Google Analytics, HubSpot, Salesforce, and Looker Studio tracking traffic, conversions, CTR, and ROI. Built campaign dashboards to identify trends, improve targeting, and support optimization decisions. Managed paid media budget allocation across email, webinar, and digital channels to maximize pipeline impact.

Multimedia Journalist at Thomson Reuters, Canada

July 1, 2022 - August 31, 2022

Produced digital content generating 800K+ article views across finance, legal, and government sectors. Analyzed audience engagement trends and content performance metrics to support editorial planning decisions. Worked within a fast-paced media environment, managing multiple deadlines and stakeholder priorities.

Marketing Coordinator at Pankaj Dental Clinic, India

June 1, 2016 - August 31, 2021

Coordinated paid advertising campaigns across Google Ads, Facebook Ads, email marketing, and social media platforms. Monitored campaign performance and audience engagement metrics to improve lead generation and appointment. Managed campaign schedules, promotional activities, and reporting across digital channels.