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As a Creative Lead, I develop strong visual brand identities – from concept to final execution. Through clear composition, typographic sensitivity, and distinctive design, I create solutions that capture attention, build trust, and effectively position brands. I am motivated by designing campaigns that are clearly structured, generate attention, and make an impact. I prefer environments where ideas quickly turn into concrete solutions—directly, with focus, and with a clear goal. My goal is to lead creative processes in a way that transforms concepts into consistent, actionable campaigns.…As a Creative Lead, I develop strong visual brand identities – from concept to final execution. Through clear composition, typographic sensitivity, and distinctive design, I create solutions that capture attention, build trust, and effectively position brands. I am motivated by designing campaigns that are clearly structured, generate attention, and make an impact. I prefer environments where ideas quickly turn into concrete solutions—directly, with focus, and with a clear goal. My goal is to lead creative processes in a way that transforms concepts into consistent, actionable campaigns.

Ben Sommer

Creative Director, Brand Designer, Graphic Designer, +2

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As a Creative Lead, I develop strong visual brand identities – from concept to final execution. Through clear composition, typographic sensitivity, and distinctive design, I create solutions that capture attention, build trust, and effectively position brands. I am motivated by designing campaigns that are clearly structured, generate attention, and make an impact. I prefer environments where ideas quickly turn into concrete solutions—directly, with focus, and with a clear goal. My goal is to lead creative processes in a way that transforms concepts into consistent, actionable campaigns.…As a Creative Lead, I develop strong visual brand identities – from concept to final execution. Through clear composition, typographic sensitivity, and distinctive design, I create solutions that capture attention, build trust, and effectively position brands. I am motivated by designing campaigns that are clearly structured, generate attention, and make an impact. I prefer environments where ideas quickly turn into concrete solutions—directly, with focus, and with a clear goal. My goal is to lead creative processes in a way that transforms concepts into consistent, actionable campaigns.

Available to hire

As a Creative Lead, I develop strong visual brand identities – from concept to final execution. Through clear composition, typographic sensitivity, and distinctive design, I create solutions that capture attention, build trust, and effectively position brands.

I am motivated by designing campaigns that are clearly structured, generate attention, and make an impact. I prefer environments where ideas quickly turn into concrete solutions—directly, with focus, and with a clear goal. My goal is to lead creative processes in a way that transforms concepts into consistent, actionable campaigns.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

German

Fluent

English

Fluent

French

Intermediate

Work Experience

Creative Director / Concept & Design at Fair Trade Handels AG, Lucerne

August 1, 2016 - November 1, 2025

Responsible for the design and further development of multiple brands, the implementation of visual communication materials across channels, and the creation of corporate identities, packaging solutions, and campaigns. Ensures consistent visual brand management and collaborates with internal teams and external partners from concept development through final implementation.

Managing Director / Creative Director at somcom GmbH, Berne

March 1, 2011 - July 1, 2016

Managed digital design and UX/UI projects, and led the development of brand and platform solutions. Designed digital brand identities, developed UX/UI concepts, and optimized navigation and information architecture. Served as a key contact for major clients, including UPC Cablecom (Liberty Global).

Freelance Design Consultant at Self-employed, Berne

July 1, 2009 - February 1, 2011

Concept development and creative direction for branding, design, and communication projects across e-commerce, retail, and consumer goods. Notable clients included AutoScout24, ImmoScout24, JobScout24, Tutti, Cablecom, Interio, Ricola, and McDonald’s Switzerland.

Senior Art Director at orange8 interactive AG, Biel

February 1, 2006 - June 1, 2009

Designed and implemented digital campaigns, brand identities, and web solutions for clients in the industrial, retail, and media sectors.

Senior Art Director at Unic AG, Zurich

October 1, 2004 - January 31, 2006

Conceptualized and designed digital communication solutions and online campaigns for insurance and consumer goods clients.

Art Director at Pulse GmbH, Berne

May 1, 2000 - October 1, 2004

Design of websites, online communities, and traditional communication materials for companies in the industrial and media sectors, as well as public institutions.

Art Director at Pulse GmbH, Bern

May 1, 2000 - October 1, 2004

Designed websites, online communities, and traditional communication materials for industrial, retail, media clients, and public institutions.

Junior Art Director at Dancing Bee Ltd., London

August 1, 1997 - April 1, 2000

Created digital and traditional communication materials for international brands.