Available to hire
I’m a marketing analytics professional who blends data-driven insights with creative storytelling. I earned my MS in Integrated Marketing from NYU, focusing on Marketing Analytics, and I’ve built campaigns and content ecosystems that connect with diverse audiences.
From documentary-led content strategies to digital performance optimization, I’ve led cross-functional teams and delivered measurable results across social, search, and experiential channels. I’m excited to bring this mix of rigor and creativity to a forward-thinking team.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Work Experience
Real-World Consulting Project Intern at Brooklyn Nets (Brooklyn Sports & Entertainment)
January 1, 2026 - May 1, 2026Led content strategy and IP development for a documentary-led initiative rooted in Brooklyn streetball culture. Built a content framework aligning long-form storytelling with short-form distribution across Instagram, TikTok, and YouTube on a weekly cadence to drive sustained output and audience retention. Derived cultural insights from four pillars—players, communities, women’s basketball, street art— translating into five narrative themes and platform-native formats. Analyzed high-performing basketball content to optimize pacing, replay structure, and emotional hooks, and designed a content ecosystem and engagement loop (documentary → short-form amplification → community interaction) to boost fan participation and long-term brand engagement.
Creative Lead, Content at St. Francis Winery × Adobe Innovation Challenge
October 1, 2025 - December 1, 2025Developed a full integrated campaign for St. Francis Winery using Adobe Express; combined on-site photography, AI-assisted design, and web layout to deliver a client-ready digital experience presented at Adobe HQ; finalist among national teams. Photographed winery products, food, and lifestyle scenes; styled and directed shots for campaign materials across digital and social channels. Built a multi-channel content calendar and influencer strategy for Instagram and TikTok, targeting micro and mega creators to align with slow-luxury experiential positioning.
SEM & Performance Intern at IPG Mediabrands
June 1, 2025 - September 1, 2025Built standardized dashboards with Excel and Python to integrate 4,000+ performance records, reducing reporting time by 30% and enabling faster optimization decisions. Identified three high-value customer segments and developed a segment-based targeting/creative messaging guide, boosting conversion rate by 20% and CTR by 11%. Managed 8,000+ SEM keywords to secure top-rank impressions with CPC ~3.2 and ensured accurate attribution of traffic sources and conversions. Published 120+ WeChat Moments ads and created reusable templates that reduced ad publishing time by 20%.
Strategy Intern at Liquid Group
June 1, 2023 - September 1, 2023Conducted consumer research and segmentation for L’Oréal Men Expert Amino Facial Cleanser, identifying subgroups with different skin sensitivities that informed product positioning and improved market feedback by 15% during launch. Reframed S-series positioning for the Philips S9000 × Maserati MC20 co-branded campaign, strengthening brand storytelling and contributing to premium category growth of 25%.
Education
Master of Science in Integrated Marketing (Concentrate on Marketing Analytics) at New York University
January 11, 2030 - May 1, 2026Bachelor of Arts in Advertising at Qilu University of Technology
January 11, 2030 - June 1, 2024Qualifications
Google Ads Video Certification
January 11, 2030 - June 30, 2026Google Ads Search Certification
January 11, 2030 - June 30, 2026Google Ads Display Certification
January 11, 2030 - June 30, 2026Industry Experience
Media & Entertainment, Professional Services, Retail, Software & Internet, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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