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I'm a digital marketing strategist and multimedia marketing professional with over 18 years of experience building digital audiences, executing viral campaigns, and driving content-driven growth across music, media, and entertainment brands. I specialize in developing scalable strategies that connect artists with fans and drive measurable results. I’ve delivered multi-million follower ecosystems, secured major label partnerships, and supported national tours through digital distribution, influencer collaborations, and data-driven brand strategy. I love turning cultural signals into opportunities for brand growth and audience engagement.…I'm a digital marketing strategist and multimedia marketing professional with over 18 years of experience building digital audiences, executing viral campaigns, and driving content-driven growth across music, media, and entertainment brands. I specialize in developing scalable strategies that connect artists with fans and drive measurable results. I’ve delivered multi-million follower ecosystems, secured major label partnerships, and supported national tours through digital distribution, influencer collaborations, and data-driven brand strategy. I love turning cultural signals into opportunities for brand growth and audience engagement.

PJ Cannon Jr.

Content Creator, Marketing Strategist, Social Media Manager, +1

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I'm a digital marketing strategist and multimedia marketing professional with over 18 years of experience building digital audiences, executing viral campaigns, and driving content-driven growth across music, media, and entertainment brands. I specialize in developing scalable strategies that connect artists with fans and drive measurable results. I’ve delivered multi-million follower ecosystems, secured major label partnerships, and supported national tours through digital distribution, influencer collaborations, and data-driven brand strategy. I love turning cultural signals into opportunities for brand growth and audience engagement.…I'm a digital marketing strategist and multimedia marketing professional with over 18 years of experience building digital audiences, executing viral campaigns, and driving content-driven growth across music, media, and entertainment brands. I specialize in developing scalable strategies that connect artists with fans and drive measurable results. I’ve delivered multi-million follower ecosystems, secured major label partnerships, and supported national tours through digital distribution, influencer collaborations, and data-driven brand strategy. I love turning cultural signals into opportunities for brand growth and audience engagement.

Available to hire

I’m a digital marketing strategist and multimedia marketing professional with over 18 years of experience building digital audiences, executing viral campaigns, and driving content-driven growth across music, media, and entertainment brands. I specialize in developing scalable strategies that connect artists with fans and drive measurable results.

I’ve delivered multi-million follower ecosystems, secured major label partnerships, and supported national tours through digital distribution, influencer collaborations, and data-driven brand strategy. I love turning cultural signals into opportunities for brand growth and audience engagement.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing Director at Hidden Beach Recordings

January 1, 2023 - Present

Lead marketing strategy development and digital campaigns for artists and label brands; develop social media and content marketing strategies; plan and execute digital marketing campaigns across short-form video platforms; manage album rollout calendars, playlist strategies, and social messaging; collaborate with analytics teams to identify audience insights and campaign optimization opportunities; identify partnership opportunities to expand artist reach and brand visibility.

Program Director & Digital Marketing Manager at Rasta Fari JAMS

January 1, 2014 - Present

Built and operated a global reggae media platform combining streaming radio, social media, and digital content marketing.

Talent Manager & Digital Marketing Strategist at ITMG

January 1, 2013 - December 31, 2023

Co-founded and operated artist management and digital marketing firm specializing in social media growth, digital distribution, and brand strategy for entertainment brands. Led viral marketing campaigns for major releases, negotiated label deals, and supported live tours; generated millions of views and built large cross-platform audiences.

Promotions & Marketing Assistant / Board Operator at Clear Channel Radio / iHeartMedia (Chicago)

January 1, 2006 - December 31, 2009

Coordinated over 1,000 promotional events, operated live sound boards, assisted with radio broadcast production, produced digital content and interviews for web distribution, and managed on-site brand activations and corporate promotions.