Currently, I work as a Senior SEO Manager at Bukalapak Group, where I lead SEO strategy across multiple global markets. My responsibilities include driving technical SEO improvements, optimizing site architecture, improving crawlability and indexation, enhancing Core Web Vitals, and collaborating closely with Product and Engineering teams to integrate SEO into the development lifecycle.…

Pandu Furwani

Currently, I work as a Senior SEO Manager at Bukalapak Group, where I lead SEO strategy across multiple global markets. My responsibilities include driving technical SEO improvements, optimizing site architecture, improving crawlability and indexation, enhancing Core Web Vitals, and collaborating closely with Product and Engineering teams to integrate SEO into the development lifecycle.…

Available to hire

Currently, I work as a Senior SEO Manager at Bukalapak Group, where I lead SEO strategy across multiple global markets. My responsibilities include driving technical SEO improvements, optimizing site architecture, improving crawlability and indexation, enhancing Core Web Vitals, and collaborating closely with Product and Engineering teams to integrate SEO into the development lifecycle.

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Skills

Experience Level

SEO
Expert
SEO Copywriting
Expert

Language

Indonesian
Fluent
English
Advanced

Work Experience

Sr. SEO Manager at Bukalapak
April 1, 2025 - Present
Senior SEO leader responsible for organic revenue and traffic growth. Scaled organic revenue by +500% on SEA, Western, and EU markets within 12 months by optimizing high-intent conversion funnels across 12+ international domains and increasing organic traffic by +250% with the same markets.
SEO Manager at Bukalapak Marketplace
October 1, 2023 - December 1, 2023
Led site-wide SEO initiatives for marketplace, including technical audits and migrations, cross-functional collaboration with Product and Engineering, and performance optimization across multiple domains.
SEO Manager at Bukalapak
January 1, 2022 - October 1, 2023
Cross-functional collaboration with Product and Engineering; implemented automated metadata, content and internal linking structures to drive site-wide SEO improvements.
Associate SEO Lead at Blibli.com
August 1, 2019 - January 1, 2022
Launched SEO Page Generator; led SEO initiatives using internal search data and trending keywords to generate new traffic streams and improve organic visibility.
Front-end Developer at RedComm Indonesia
February 1, 2017 - September 1, 2017
Implemented responsive design frameworks using HTML, CSS, and JavaScript to deliver cross-device user experiences.
Digital Marketing Specialist at Ardan Group
January 1, 2014 - January 1, 2017
Developed and executed integrated digital marketing campaigns for over 10 clients, increasing brand visibility and online engagement.

Education

Bachelor of Technology - B Tech (Management Information Systems) at Maranatha Christian University
January 11, 2030 - April 1, 2016
Diploma of Computer Science, Information Systems at Padjadjaran University
January 1, 2008 - May 1, 2011

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Retail, Gaming, Media & Entertainment, Professional Services

Skills

Experience Level

SEO
Expert
SEO Copywriting
Expert