I'm Maria Hernandez, a Creative Director and Digital Marketing professional with a passion for fashion, lifestyle, and wellness brands. Over the past eight years, I’ve built and grown brand identities through thoughtful storytelling, strategic thinking, and multi-channel content that resonates with audiences. I thrive on collaborative environments where design meets strategy, and I love turning ideas into cohesive brand ecosystems across social, web, and retail experiences. I’m motivated by strong concepts, clear visuals, and meaningful partnerships. I enjoy leading creative teams, partnering with designers and influencers, and driving campaigns from ideation to execution. My goal is to create authentic brand narratives that engage communities, elevate experiences, and drive sustainable growth.

Maria Hernandez

I'm Maria Hernandez, a Creative Director and Digital Marketing professional with a passion for fashion, lifestyle, and wellness brands. Over the past eight years, I’ve built and grown brand identities through thoughtful storytelling, strategic thinking, and multi-channel content that resonates with audiences. I thrive on collaborative environments where design meets strategy, and I love turning ideas into cohesive brand ecosystems across social, web, and retail experiences. I’m motivated by strong concepts, clear visuals, and meaningful partnerships. I enjoy leading creative teams, partnering with designers and influencers, and driving campaigns from ideation to execution. My goal is to create authentic brand narratives that engage communities, elevate experiences, and drive sustainable growth.

Available to hire

I’m Maria Hernandez, a Creative Director and Digital Marketing professional with a passion for fashion, lifestyle, and wellness brands. Over the past eight years, I’ve built and grown brand identities through thoughtful storytelling, strategic thinking, and multi-channel content that resonates with audiences. I thrive on collaborative environments where design meets strategy, and I love turning ideas into cohesive brand ecosystems across social, web, and retail experiences.

I’m motivated by strong concepts, clear visuals, and meaningful partnerships. I enjoy leading creative teams, partnering with designers and influencers, and driving campaigns from ideation to execution. My goal is to create authentic brand narratives that engage communities, elevate experiences, and drive sustainable growth.

See more

Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Co-Founder & Creative Director at JILWANO CORP
January 1, 2023 - January 1, 2025
Co-founded and served as Creative Director for JILWANO CORP, leading creative direction, social media strategy, branding, storytelling, campaign ideation, influencer management, and content production. Built a cohesive digital ecosystem and directed photo/video shoots to ensure consistent brand narratives. Led influencer partnerships and content campaigns for luxury fashion and wellness initiatives, while coordinating product launch materials and e-commerce presence across major platforms. Spearheaded collaborations with creators and brand ambassadors, and supported design teams with pattern development and fabric sourcing.

Education

Bachelor’s Degree in Fashion Design & Marketing at EDM MARTURO TEJADA CANO, Bogota, Colombia
January 1, 2023 - January 1, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Professional Services