Available to hire
I’m Sid Singh, a dynamic marketing and business growth leader with 20+ years of experience driving agency transformation, digital innovation, and AI adoption across APAC and global markets. I’ve built and led cross‑functional teams, partnered with C‑suite executives, and delivered scalable marketing programs that accelerate growth, open new markets, and transform how organizations communicate and compete. I’m passionate about turning emerging technologies into commercial opportunities, strengthening brand reputation, and delivering measurable outcomes through thoughtful leadership and hands‑on execution.
Currently exploring opportunities in New Zealand as I return home, I’m eager to apply my extensive APAC and global experience to help NZ organizations harness AI, scale marketing programs, and drive sustainable growth. I thrive in collaborative, matrixed environments and enjoy mentoring teams to think strategically, act boldly, and execute with excellence.
Language
English
Fluent
Work Experience
Co-Lead Edelman Business Marketing/B2B, Asia-Pacific at Edelman
March 1, 2025 - PresentPartner with regional CMOs and GTM leaders across APAC to shape and deliver B2B enterprise brand marketing strategies. Drive adoption of Edelman’s AI offerings, leveraging insights from the Edelman Trust Barometer and the Edelman–LinkedIn B2B Thought Leadership Impact Report into actionable marketing, reputation, and revenue programs. Conceived and launched the Edelman–LinkedIn B2B Thought Leadership Roadshow across Singapore and India to create a platform for senior marketing leaders to explore trends, benchmark best practices, and elevate the impact of thought leadership.
Head - Digital Operations (Chief Digital Officer) at Edelman India
September 1, 2023 - PresentLeading Edelman India’s AI transformation strategy, driving enterprise-wide adoption of OpenAI solutions across a 250+ employee organization. Spearheading AI enablement, capability building, technology evaluation, procurement, and go-to-market development while integrating AI-powered solutions into client programs and internal operations to unlock innovation, productivity, and business growth. Serving as a cross-functional leader in a matrixed environment, partnering with Business Development, GTM, Partnerships, Product Marketing, and Communications teams to accelerate market impact.
Senior Vice President - Digital & Integrated Marketing at Edelman India
October 1, 2021 - PresentContributing to Edelman India’s sustained leadership in B2B marketing, guiding the agency’s strategic direction and delivering integrated marketing solutions across industries and markets. Provides leadership to a 50-member team spanning client servicing, business development, and content. Drove ongoing client growth, retention, and operational effectiveness while shaping a high-performing culture that delivers impactful marketing across multiple markets.
Digital Vice President at Edelman India
October 1, 2019 - October 1, 2021Expanded Hewlett Packard Enterprise (HPE) client relationships from India into APAC, EMEA, and the Americas; represented Edelman in 20+ countries, driving client growth, stakeholder engagement, and regional collaboration. Initiated and maintained Edelman’s presence at HPE Discover Las Vegas (PGS) and other flagship events, strengthening cross-border client impact.
South India Digital Lead at Edelman
June 1, 2016 - October 1, 2023Led the growth and expansion of Edelman India’s B2B business in South India, scaling the Bangalore operation into a regional hub. Broadened client engagements across 15+ APAC markets and delivered sustained double-digit revenue growth for seven consecutive years through business development and operational excellence.
Digital Account Director at Edelman India
September 1, 2015 - September 1, 2019Led Edelman India’s digital client engagements and drove multi-region growth with a focus on strategic programs, thought leadership, and integrated marketing solutions. Built strong client relationships, expanded cross-market collaboration, and maintained leadership visibility at key client events.
Senior Account Manager - Digital 360 at Edelman India
June 1, 2013 - September 1, 2015Managed digital accounts and delivered integrated marketing solutions across client programs, contributing to client growth and retention while mentoring junior team members.
Digital Manager at Mindshare, GroupM India, WPP
November 1, 2010 - May 1, 2013Led digital strategy and execution for multiple clients, driving growth and cross-market collaboration across APAC markets.
Senior Media Planner at Zenith Optimedia New Zealand, Publicis Omnicom Group
May 1, 2010 - November 1, 2010Managed media planning for NZ clients, developing and executing media campaigns to maximise reach and impact within budgets.
Media Planner at Mediacom New Zealand, WPP
April 1, 2009 - May 1, 2010Supported media planning and execution for client campaigns across multiple channels.
Centre Manager at Vipassana Meditation Centre, Dhamma Dipa
April 1, 2008 - July 1, 2008Centre management duties during a focused period of administration and program coordination.
Media Buyer at DRAFTFCB New Zealand, IPG
January 1, 2007 - February 1, 2008Negotiated and purchased media space, executing campaigns and optimizing performance across channels.
Media Coordinator at Mitchell & Partners, Now Dentsu Aegis Media New Zealand
August 1, 2005 - December 1, 2006Coordinated media planning activities and supported campaign execution.
Casual Employee at Te Wā nanga o Aotearoa, New Zealand
January 1, 2005 - March 1, 2005Casual role within Finance Policy & Training Department supporting administrative tasks.
Customer Service Officer at Fullers Group Ltd, New Zealand
October 1, 2003 - March 1, 2004Customer service responsibilities within the Fullers portfolio.
Home Support Worker at Community Living Trust, New Zealand
April 1, 2003 - September 1, 2003Home support role providing assistance and community-based services.
Cashier/Customer Service at Shell Oil & Gas, New Zealand
November 1, 2002 - March 1, 2003Cashier and customer service responsibilities within retail operations.
Education
Master of Management Studies (MMS) – Marketing and International Management at Waikato Management School, The University of Waikato, New Zealand
January 11, 2030 - July 1, 2026Post Graduate Diploma in Management (PGDM) – Tourism Management at Waikato Management School, The University of Waikato, New Zealand
January 11, 2030 - July 1, 2026Bachelor of Business Studies (BBS) – Marketing/Marketing Management, General at Shaheed Sukhdev College Of Business Studies, University of Delhi, India
January 11, 2030 - July 1, 2026Qualifications
Presentation Skills - Upper Intermediate Level
March 1, 2001 - July 1, 2026AK-C Graduation, Les Mills Boot Camp
September 1, 2008 - July 1, 2026Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Telecommunications
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