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I am a digital marketing professional focused on performance-driven campaigns, with expertise in Google Ads and Meta Ads Manager, backed by a Google Ads Search certification. I enjoy turning data into actionable insights and collaborating with strategy teams to craft compelling messaging and optimize campaigns. Over the past four years, I have run data-driven campaigns across multiple states, combining audience research, creative messaging, and grassroots execution to boost reach and engagement. I thrive in fast-paced environments and am focused on delivering measurable results through rigorous testing and optimization.…I am a digital marketing professional focused on performance-driven campaigns, with expertise in Google Ads and Meta Ads Manager, backed by a Google Ads Search certification. I enjoy turning data into actionable insights and collaborating with strategy teams to craft compelling messaging and optimize campaigns. Over the past four years, I have run data-driven campaigns across multiple states, combining audience research, creative messaging, and grassroots execution to boost reach and engagement. I thrive in fast-paced environments and am focused on delivering measurable results through rigorous testing and optimization.

GAUTAM AZAD

Writer, Brand Strategist, Marketing Strategist, +1

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I am a digital marketing professional focused on performance-driven campaigns, with expertise in Google Ads and Meta Ads Manager, backed by a Google Ads Search certification. I enjoy turning data into actionable insights and collaborating with strategy teams to craft compelling messaging and optimize campaigns. Over the past four years, I have run data-driven campaigns across multiple states, combining audience research, creative messaging, and grassroots execution to boost reach and engagement. I thrive in fast-paced environments and am focused on delivering measurable results through rigorous testing and optimization.…I am a digital marketing professional focused on performance-driven campaigns, with expertise in Google Ads and Meta Ads Manager, backed by a Google Ads Search certification. I enjoy turning data into actionable insights and collaborating with strategy teams to craft compelling messaging and optimize campaigns. Over the past four years, I have run data-driven campaigns across multiple states, combining audience research, creative messaging, and grassroots execution to boost reach and engagement. I thrive in fast-paced environments and am focused on delivering measurable results through rigorous testing and optimization.

Available to hire

I am a digital marketing professional focused on performance-driven campaigns, with expertise in Google Ads and Meta Ads Manager, backed by a Google Ads Search certification. I enjoy turning data into actionable insights and collaborating with strategy teams to craft compelling messaging and optimize campaigns.

Over the past four years, I have run data-driven campaigns across multiple states, combining audience research, creative messaging, and grassroots execution to boost reach and engagement. I thrive in fast-paced environments and am focused on delivering measurable results through rigorous testing and optimization.

Skills

Google Ads

Facebook Ads

Experience Level

Google Ads

Expert

Facebook Ads

Expert

Work Experience

Independent, Freelance Campaign Consultant at Independent

January 1, 2024 - Present

Managed end-to-end D2C campaign strategy for political candidates across multiple states, collaborating with core strategy teams to execute on-ground activities that built a positive public persona and increased candidate vote share. Delivered project-based campaigns for an LJP candidate (Bihar), the Indian National Congress assembly campaign (Jharkhand), and with the TDP core team (Andhra Pradesh) across assembly and general elections. Combined audience research, messaging strategy, and grassroots execution to strengthen candidate positioning and reach among target voter segments.

Campaign Manager at IVC Strategies & Consulting

February 1, 2023 - December 1, 2023

Planned and executed awareness, consideration, and conversion campaigns on social media, analyzing audience trends and digital behaviour to maximize engagement and influence target segments. Conducted extensive audience and field research, building segment-level reports to identify gaps and translating data into actionable strategy recommendations for stakeholders.

Senior Associate at 1st Poll Consulting

September 1, 2022 - December 1, 2022

Led a team of 18 to plan and execute integrated digital and on-ground campaigns within a target region. Built the campaign from the ground up using data-driven insights and owned timely execution, achieving a result that closely matched the outcome projected in field research (~45.3% vote share).

Senior Campaign Associate at Aam Aadmi Party

August 1, 2021 - August 1, 2022

Analyzed full-constituency data and applied data-driven insights to position the client competitively across key issue areas, contributing to strong campaign results.