I am a results-driven Head of SEO with over 20 years of experience leading organic search marketing, content strategy and technology-driven optimization for retail brands and global campaigns. I focus on emerging trends, AI-focused strategies, and evolving techniques to continually improve a site's organic performance in SERPs. I combine deep technical knowledge with strategic problem-solving, partner with top agencies and cross-functional teams, and lead agile implementations to maximize ROI across organic and paid channels while future-proofing sites for sustainable growth.…

Amrita Bhende

I am a results-driven Head of SEO with over 20 years of experience leading organic search marketing, content strategy and technology-driven optimization for retail brands and global campaigns. I focus on emerging trends, AI-focused strategies, and evolving techniques to continually improve a site's organic performance in SERPs. I combine deep technical knowledge with strategic problem-solving, partner with top agencies and cross-functional teams, and lead agile implementations to maximize ROI across organic and paid channels while future-proofing sites for sustainable growth.…

Available to hire

I am a results-driven Head of SEO with over 20 years of experience leading organic search marketing, content strategy and technology-driven optimization for retail brands and global campaigns. I focus on emerging trends, AI-focused strategies, and evolving techniques to continually improve a site’s organic performance in SERPs.

I combine deep technical knowledge with strategic problem-solving, partner with top agencies and cross-functional teams, and lead agile implementations to maximize ROI across organic and paid channels while future-proofing sites for sustainable growth.

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Language

English
Fluent

Work Experience

Head of SEO and Product Owner at The Warehouse Group
August 20, 2018 - Present
Lead the development of organic search strategies for TWG's brands (The Warehouse, Warehouse Stationery, Noel Leeming, Torpedo7). Delivered FY24 results: 25 million organic sessions (+36% YoY), 500 million organic impressions, 53% increase in Organic Share of Voice vs key competitors; NZD 450,000 investment generating NZD 57 million organic revenue (+40%); +8% new users and +36% e-commerce conversions. Oversaw technical migrations to a Salesforce-based group solution, collaborated with paid search, and piloted AI-focused experiments to future-proof sites. Managed Agile processes and agency partnerships (OMD NZ, PHD).
SEO Specialist - Digital at OMD New Zealand
November 1, 2017 - April 1, 2018
Created strategic plans for new and existing clients, provided technical support for migrations, conducted analytics, keyword research, and delivered proposals and presentations. Top clients included Qantas, Mitsubishi, Tourism Holdings Ltd, Gem Finance, Sky PlusMedia.
Senior SEO Specialist at PlusMedia
June 1, 2017 - November 1, 2017
Spearheaded SEO strategies for 120+ NZ clients with a 95% success rate, driving increased organic traffic and improved search rankings across the portfolio.
SEO and Content Strategist at PureSEO
May 1, 2016 - June 1, 2017
Developed SEO strategies and content plans for 60+ clients in NZ and AU, managing outsourced teams in the Philippines to deliver results.
Documentation Independent Consultant at UNAIDS
May 1, 2015 - December 1, 2015
Provided strategic and technical documentation for workshops such as 'Fast-Track Cities: Ending the AIDS Epidemic' and cross-country civil society collaborations, enabling knowledge sharing and partnership development.
Program Manager at FHI 360 / Family Health International
April 1, 2007 - April 1, 2015
Implemented HIV/AIDS interventions with sex workers, led annual work planning, proposal development, monitoring & quality assurance, reporting, and capacity building of NGO partners; managed online international training courses and leadership of social media presence; oversaw knowledge dissemination portfolio and technical assistance to CBOs.
Program Manager at Committed Communities Development Trust
May 1, 2001 - March 1, 2007
Provided leadership, monitoring and evaluation, and research for two residential care centres for children of HIV-positive individuals; led a Gates Foundation project using dance as therapy for nearly 1,900+ children at risk/affected by HIV/AIDS.

Education

Diploma in Management at Narsee Monjee Institute of Management Studies, India
January 1, 2002 - January 1, 2003
Masters in Social Work - Major: Family and Child Welfare at Tata Institute of Social Sciences, India
January 1, 1999 - January 1, 2001
Bachelor of Arts: Sociology (Majors: Anthropology & Ancient Indian Culture) at St. Xavier’s College, India
January 1, 1994 - January 1, 1999

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Professional Services, Media & Entertainment, Non-Profit Organization, Healthcare