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I am a multidisciplinary creative leader with extensive experience shaping brands across fashion, retail and entertainment. Based between Barcelona and international markets, I drive brand identity, creative direction and digital storytelling for global campaigns. My work blends strategic thinking with hands-on design, photography, and motion, delivering cohesive experiences across campaigns, products and social media. I thrive in collaborative teams, mentor designers, photographers and producers, and enjoy turning complex briefs into bold, scalable narratives. I stay curious, push boundaries while staying true to a brand’s voice, and love helping teams grow through clear direction and creative rigor.…I am a multidisciplinary creative leader with extensive experience shaping brands across fashion, retail and entertainment. Based between Barcelona and international markets, I drive brand identity, creative direction and digital storytelling for global campaigns. My work blends strategic thinking with hands-on design, photography, and motion, delivering cohesive experiences across campaigns, products and social media. I thrive in collaborative teams, mentor designers, photographers and producers, and enjoy turning complex briefs into bold, scalable narratives. I stay curious, push boundaries while staying true to a brand’s voice, and love helping teams grow through clear direction and creative rigor.

Sergio Rueda Cubillas

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I am a multidisciplinary creative leader with extensive experience shaping brands across fashion, retail and entertainment. Based between Barcelona and international markets, I drive brand identity, creative direction and digital storytelling for global campaigns. My work blends strategic thinking with hands-on design, photography, and motion, delivering cohesive experiences across campaigns, products and social media. I thrive in collaborative teams, mentor designers, photographers and producers, and enjoy turning complex briefs into bold, scalable narratives. I stay curious, push boundaries while staying true to a brand’s voice, and love helping teams grow through clear direction and creative rigor.…I am a multidisciplinary creative leader with extensive experience shaping brands across fashion, retail and entertainment. Based between Barcelona and international markets, I drive brand identity, creative direction and digital storytelling for global campaigns. My work blends strategic thinking with hands-on design, photography, and motion, delivering cohesive experiences across campaigns, products and social media. I thrive in collaborative teams, mentor designers, photographers and producers, and enjoy turning complex briefs into bold, scalable narratives. I stay curious, push boundaries while staying true to a brand’s voice, and love helping teams grow through clear direction and creative rigor.

Available to hire

I am a multidisciplinary creative leader with extensive experience shaping brands across fashion, retail and entertainment. Based between Barcelona and international markets, I drive brand identity, creative direction and digital storytelling for global campaigns. My work blends strategic thinking with hands-on design, photography, and motion, delivering cohesive experiences across campaigns, products and social media.

I thrive in collaborative teams, mentor designers, photographers and producers, and enjoy turning complex briefs into bold, scalable narratives. I stay curious, push boundaries while staying true to a brand’s voice, and love helping teams grow through clear direction and creative rigor.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Advanced

Italian

Intermediate

French

Intermediate

Work Experience

Founder & Creative Director at AMVOS DIGITAL

January 1, 2020 - Present

Led a global creative studio delivering 360-degree campaigns for fashion and lifestyle brands. Built and led multi-disciplinary teams across branding, digital, and content creation. Defined visual identity, brand strategy, and creative direction for campaigns; oversaw photo shoots, retouching, and visual assets; managed client relationships and project delivery for Pepe Jeans London, Hackett, and Faconnable. Drove trend research, customization and global store training.