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I am a social media and digital communications professional with a proven track record of growing engagement, building online communities, and executing data-driven content strategies. I’m experienced in managing multi-channel campaigns, creating high-performing content, and leveraging analytics to increase reach, engagement, and brand visibility. In my roles at Albertus Magnus College, I lead integrated advancement communications strategy across email, social media, and web, managing campaigns from concept to execution to support fundraising and alumni engagement. I also oversee data integrity in Slate CRM, conduct prospect research and portfolio analysis, and drive brand storytelling across platforms to grow audience and impact.…I am a social media and digital communications professional with a proven track record of growing engagement, building online communities, and executing data-driven content strategies. I’m experienced in managing multi-channel campaigns, creating high-performing content, and leveraging analytics to increase reach, engagement, and brand visibility. In my roles at Albertus Magnus College, I lead integrated advancement communications strategy across email, social media, and web, managing campaigns from concept to execution to support fundraising and alumni engagement. I also oversee data integrity in Slate CRM, conduct prospect research and portfolio analysis, and drive brand storytelling across platforms to grow audience and impact.

Jessica Coughlin

Content Creator, Brand Strategist, Marketing Strategist, +4

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I am a social media and digital communications professional with a proven track record of growing engagement, building online communities, and executing data-driven content strategies. I’m experienced in managing multi-channel campaigns, creating high-performing content, and leveraging analytics to increase reach, engagement, and brand visibility. In my roles at Albertus Magnus College, I lead integrated advancement communications strategy across email, social media, and web, managing campaigns from concept to execution to support fundraising and alumni engagement. I also oversee data integrity in Slate CRM, conduct prospect research and portfolio analysis, and drive brand storytelling across platforms to grow audience and impact.…I am a social media and digital communications professional with a proven track record of growing engagement, building online communities, and executing data-driven content strategies. I’m experienced in managing multi-channel campaigns, creating high-performing content, and leveraging analytics to increase reach, engagement, and brand visibility. In my roles at Albertus Magnus College, I lead integrated advancement communications strategy across email, social media, and web, managing campaigns from concept to execution to support fundraising and alumni engagement. I also oversee data integrity in Slate CRM, conduct prospect research and portfolio analysis, and drive brand storytelling across platforms to grow audience and impact.

Available to hire

I am a social media and digital communications professional with a proven track record of growing engagement, building online communities, and executing data-driven content strategies. I’m experienced in managing multi-channel campaigns, creating high-performing content, and leveraging analytics to increase reach, engagement, and brand visibility.

In my roles at Albertus Magnus College, I lead integrated advancement communications strategy across email, social media, and web, managing campaigns from concept to execution to support fundraising and alumni engagement. I also oversee data integrity in Slate CRM, conduct prospect research and portfolio analysis, and drive brand storytelling across platforms to grow audience and impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Brand Ambassador at Pilla Performance Eyewear

January 1, 2026 - Present

Represents PILLA Performance Eyewear as a brand ambassador through on-court coaching, competitive play, social media content creation, and community engagement.

PILLA Performance Eyewear Ambassador at PILLA

January 1, 2026 - Present

Represents PILLA Performance Eyewear as a brand ambassador through on-court coaching, competitive play, social media content creation, and community engagement; educates players on eye protection, visual performance, and sport-specific lens technology while providing product recommendations; collaborates with professional photographers and videographers to create branded content across digital platforms; promotes brand awareness through in-person demonstrations, word-of-mouth marketing, and strategic outreach within the pickleball community.

Advancement Services & Communications Manager at Albertus Magnus College

October 1, 2025 - Present

Leads integrated advancement communications strategy across email, social media, and web; manages campaigns from concept through execution to support fundraising and alumni engagement initiatives. Oversees gift processing and data integrity in Slate CRM, ensuring accurate reporting and data-driven decision-making. Conducts prospect research and portfolio analysis to inform fundraising strategies and provide actionable insights to leadership. Leads social media strategy and content development for alumni channels, driving audience growth, engagement, and brand storytelling across platforms.

Brand Ambassador / Content Creator at That Pickleball Girl

November 1, 2024 - Present

PPR certified coach who built and grew a personal brand to 700+ followers in 7 months through consistent content creation; produces short-form video, graphics, and educational content aligned with platform trends and audience interests; analyzes engagement metrics to refine content strategy and increase reach.

That Pickleball Girl | Personal Social Media Brand at Self-Employed / Personal Brand

November 1, 2024 - Present

PPR-certified coach who built a personal brand to 700+ followers in 7 months through a consistent content strategy; produces short-form video, graphics, and educational content aligned with platform trends and audience interests; analyzes engagement metrics to refine content strategy and increase reach and interaction; fosters an online community through active audience engagement and brand storytelling.

Advancement Services Specialist at Albertus Magnus College

May 1, 2023 - Present

Supports institutional fundraising efforts through data management and campaign coordination in Slate CRM; executes mass communications, including email campaigns, newsletters, social media, and blog content; creates donor acknowledgment letters to ensure timely and personalized stewardship; collaborates with advancement, marketing, and development teams to align messaging and outreach; maintains accurate and organized records to support reporting, segmentation, and engagement strategies; helps enhance donor and alumni engagement through consistent, mission-aligned communications.

Marketing Communications Coordinator at ASSA ABLOY

January 1, 2021 - December 31, 2022

Managed social media strategy and content execution for 10+ brands, developed content calendars, and drove consistent audience engagement; spearheaded strategic social media campaigns, resulting in increased engagement across the board; conducted regular social media audits to identify areas for improvement; managed the development of internal and external monthly newsletters; maintained multiple websites for brand brands (Access & Egress Hardware and Accessories Group).

Marketing Internship at Albertus Magnus College

January 1, 2019 - December 31, 2020

Created and designed articles and posts for social media platforms to drive career services page traffic; proofread and edited marketing collateral including brochures, newsletters, and social media posts; earned Google Analytics certification and gained experience with analytics tracking programs such as Hootsuite.