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I am a senior marketing and communications leader with 6+ years of experience driving brand growth across consumer brands. I integrate brand strategy, go-to-market planning, corporate communications, and performance-led campaigns to deliver measurable impact on awareness, engagement, and revenue. I have strong experience coordinating cross-functional teams globally and with multicultural stakeholders, and I am actively seeking leadership opportunities in Europe to help brands scale through integrated marketing and thoughtful storytelling.…I am a senior marketing and communications leader with 6+ years of experience driving brand growth across consumer brands. I integrate brand strategy, go-to-market planning, corporate communications, and performance-led campaigns to deliver measurable impact on awareness, engagement, and revenue. I have strong experience coordinating cross-functional teams globally and with multicultural stakeholders, and I am actively seeking leadership opportunities in Europe to help brands scale through integrated marketing and thoughtful storytelling.

Sarah Regis de Paula

Brand Strategist, Marketing Strategist, Content Strategist, +2

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I am a senior marketing and communications leader with 6+ years of experience driving brand growth across consumer brands. I integrate brand strategy, go-to-market planning, corporate communications, and performance-led campaigns to deliver measurable impact on awareness, engagement, and revenue. I have strong experience coordinating cross-functional teams globally and with multicultural stakeholders, and I am actively seeking leadership opportunities in Europe to help brands scale through integrated marketing and thoughtful storytelling.…I am a senior marketing and communications leader with 6+ years of experience driving brand growth across consumer brands. I integrate brand strategy, go-to-market planning, corporate communications, and performance-led campaigns to deliver measurable impact on awareness, engagement, and revenue. I have strong experience coordinating cross-functional teams globally and with multicultural stakeholders, and I am actively seeking leadership opportunities in Europe to help brands scale through integrated marketing and thoughtful storytelling.

Available to hire

I am a senior marketing and communications leader with 6+ years of experience driving brand growth across consumer brands. I integrate brand strategy, go-to-market planning, corporate communications, and performance-led campaigns to deliver measurable impact on awareness, engagement, and revenue.

I have strong experience coordinating cross-functional teams globally and with multicultural stakeholders, and I am actively seeking leadership opportunities in Europe to help brands scale through integrated marketing and thoughtful storytelling.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

Portuguese

Fluent

English

Fluent

Work Experience

Marketing Manager at Infinix Brasil

March 1, 2025 - Present

Led and coordinated a multidisciplinary team of 2 designers, 2 video production teams and 1 social media assistant; acted as strategic liaison between creative, performance, PR and external partners. Defined brand messaging and content strategy; led national product launches through integrated 360° communications; oversaw influencer and partnerships strategy; monitored KPIs and optimized campaigns; supported PR initiatives. Campaigns launched with 100M+ views, 15M+ reach and 15K+ new followers.

Digital Performance Consultant at Sapien Digital

January 1, 2025 - Present

Delivered strategic performance analyses and monthly reporting for key agency client; built dashboards and translated metrics into actionable insights; aligned data, audience behavior and business objectives to support communications and marketing strategies; collaborated with internal teams to improve campaign efficiency and results.

Branding & Communications Strategist at Loma Bem Protegido

September 1, 2024 - March 1, 2025

Led cross-functional team including 1 video maker, 2 designers, 1 Power BI analyst and 1 copywriter; managed suppliers, influencers and external partners; strengthened brand positioning and communications strategy; designed performance-driven campaigns targeting socio-economic segments C and D; integrated branding, storytelling and performance analytics to support commercial objectives.

Graphic Designer at Tática Vendas e Negócios

April 1, 2023 - December 1, 2023

Graphic design for branding and marketing collateral.

Social Media & Communications Coordinator at Tática Vendas e Negócios

January 1, 2023 - July 1, 2024

Led content strategy, editorial planning and social media calendars; supervised creative production for social media, presentations and commercial materials; provided performance analysis and communication optimization for clients; acted as main point of contact between clients and creative team.

Graphic Designer at Myre SA

November 1, 2022 - March 1, 2023

Graphic design work supporting branding and marketing materials.

Digital Marketing for Infoproducts & Mentoring Programs

January 1, 2020 - December 31, 2021

Freelance / Independent projects focusing on digital marketing for info products and mentoring programs.