Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Paula Dakin, a brand specialist with a keen instinct for optimising design in the process and a passion for turning ideas into strong, cohesive brands. I’m driven by turning ideas into tangible, standout brands and I love shaping strategy into practical, tangible outcomes. I’m drawn to innovation and enjoy nurturing the spark that ignites an idea— translating brand strategy into design systems, identity, and communications that work across touchpoints. I bring senior-level experience across corporate branding, identity development, governance, and education to help small businesses grow with agile, practical solutions.…Hi, I’m Paula Dakin, a brand specialist with a keen instinct for optimising design in the process and a passion for turning ideas into strong, cohesive brands. I’m driven by turning ideas into tangible, standout brands and I love shaping strategy into practical, tangible outcomes. I’m drawn to innovation and enjoy nurturing the spark that ignites an idea— translating brand strategy into design systems, identity, and communications that work across touchpoints. I bring senior-level experience across corporate branding, identity development, governance, and education to help small businesses grow with agile, practical solutions.

Paula Dakin

Brand Strategist, Graphic Designer, Brand Designer, +2





Hi, I’m Paula Dakin, a brand specialist with a keen instinct for optimising design in the process and a passion for turning ideas into strong, cohesive brands. I’m driven by turning ideas into tangible, standout brands and I love shaping strategy into practical, tangible outcomes. I’m drawn to innovation and enjoy nurturing the spark that ignites an idea— translating brand strategy into design systems, identity, and communications that work across touchpoints. I bring senior-level experience across corporate branding, identity development, governance, and education to help small businesses grow with agile, practical solutions.…Hi, I’m Paula Dakin, a brand specialist with a keen instinct for optimising design in the process and a passion for turning ideas into strong, cohesive brands. I’m driven by turning ideas into tangible, standout brands and I love shaping strategy into practical, tangible outcomes. I’m drawn to innovation and enjoy nurturing the spark that ignites an idea— translating brand strategy into design systems, identity, and communications that work across touchpoints. I bring senior-level experience across corporate branding, identity development, governance, and education to help small businesses grow with agile, practical solutions.

Available to hire

Hi, I’m Paula Dakin, a brand specialist with a keen instinct for optimising design in the process and a passion for turning ideas into strong, cohesive brands. I’m driven by turning ideas into tangible, standout brands and I love shaping strategy into practical, tangible outcomes.

I’m drawn to innovation and enjoy nurturing the spark that ignites an idea— translating brand strategy into design systems, identity, and communications that work across touchpoints. I bring senior-level experience across corporate branding, identity development, governance, and education to help small businesses grow with agile, practical solutions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Brand Identity Manager at Insignia Financial

June 1, 2021 - October 1, 2023

Led the development and rollout of the new Insignia Financial brand identity, including governance structures, an online Brand Hub, and brand education. Managed brand architecture, group branding decision trees, and collaboration with internal studios and external agencies to ensure consistent application across communications. Also led signage and event branding and sub-brand alignment.

Brand Identity Senior Consultant at MLC

January 1, 2019 - June 1, 2021

Led simplification of an overly complex identity system, developed educational materials, and conducted brand sessions for diverse audiences. Led the brand identity development of the MLC Asset Management sub-brand for professional audiences and the TenFifty Financial Group, and guided campaign delivery, sponsorship branding, art direction, budgets, and timelines.

Brand Identity Senior Consultant at NAB

January 1, 2016 - March 1, 2019

Led brand identity work as part of NAB's identity strategy, collaborating with marketing, agencies, and research partners to evolve the brand promise and architecture; contributed to group branding decisions, including sub-branding and tone of voice alignment.

Senior Graphic Designer at Accelerator Communications

April 1, 2013 - October 1, 2014

Branding projects, advertising campaigns and a range of design services for clients such as Ambulance Victoria, Caterpillar, Domo, Honda PE, VECCI and Victoria State Government.

Senior Graphic Designer at Accelerator Communications

April 1, 2013 - October 1, 2014

Branding projects, advertising campaigns, and a range of design services for clients including Ambulance Victoria, Caterpillar, Domo, Honda, VECCI and more.

Graphic Designer / Freelance Brand Strategy Consultant at Paula Dakin Graphic Design

May 1, 2009 - April 1, 2013

Freelance graphic design and brand strategy consultancy focusing on rebranding projects, identity system design, and brand guidelines.