Hi there! I’m Emma Bagdasarian, a results-driven Business Development Manager and Media Buyer with over 7 years in affiliate marketing and digital advertising. I connect high-level strategic partnerships with hands-on performance marketing to drive scalable revenue. I thrive in hybrid and remote environments, combining analytical rigor with a proactive sales mindset to build win-win campaigns, launch new verticals like Nutra, and optimize for ROI across global markets.

Hi there! I’m Emma Bagdasarian, a results-driven Business Development Manager and Media Buyer with over 7 years in affiliate marketing and digital advertising. I connect high-level strategic partnerships with hands-on performance marketing to drive scalable revenue. I thrive in hybrid and remote environments, combining analytical rigor with a proactive sales mindset to build win-win campaigns, launch new verticals like Nutra, and optimize for ROI across global markets.

Available to hire

Hi there! I’m Emma Bagdasarian, a results-driven Business Development Manager and Media Buyer with over 7 years in affiliate marketing and digital advertising. I connect high-level strategic partnerships with hands-on performance marketing to drive scalable revenue.

I thrive in hybrid and remote environments, combining analytical rigor with a proactive sales mindset to build win-win campaigns, launch new verticals like Nutra, and optimize for ROI across global markets.

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Work Experience

Media Buyer at LeadXpro
May 1, 2026 - Present
Led end-to-end campaign management across Tier 2/3 markets with emphasis on Latin America and Europe. Responsible for creative concept development, launch, optimization, and scaling of profitable funnels. Executed structured hypothesis testing and multi-variant split tests (1-1-5, 1-3-2) to identify cost-effective lead acquisition. Conducted market and competitor research, produced briefs, sourced assets, and implemented robust testing and performance monitoring. Created static and video ads using tools like HeyGen, MiniMax, ChatGPT, Sync, CapCut, and Bazaart. Managed technical infrastructure (Keitaro tracking, anti-detect browsers, proxies, cloaking). Monitored ROI, CPA, CR, and CTR to drive profitability.
Media Buyer at Mediabuying Team (NDA)
April 1, 2025 - April 1, 2026
Full-cycle Meta (Facebook) campaign management for Nutra, Beauty, and Comics verticals. Scaled ad sets focusing on ROI, CPA, and CTR. Conducted continuous hypothesis testing and landing page split-testing to maximize conversions. Targeted Tier 1 and Tier 2/3 regions with documented profitable scaling. Leveraged spy tools for competitive analysis and creative development; produced briefs and assets.
Business Development Manager at Italian E-commerce CPA-network
December 1, 2024 - July 1, 2025
Launched and stabilized Nutra vertical from scratch, achieving $10,000 monthly revenue per offer. Identified and onboarded strategic partners and advertisers to expand the network's portfolio. Managed a parallel business line selling warmed-up Facebook and Google ad accounts. Represented the company at international industry exhibitions, securing partnerships and increasing brand presence.
Business Development Manager at Adcombo
March 1, 2020 - December 1, 2024
Advertiser Relations: Recruited and onboarded high-quality advertisers; managed existing portfolios to campaign health. Performance Growth: Provided strategic guidance to affiliates, resulting in up to 120% profit growth through marketing optimization. Analytical Oversight: Monitored CPA, approval rates, CR, and CTR to ensure data-driven decision-making. Compliance: Supervised affiliate creatives to ensure alignment with industry regulations and brand safety. Cross-functional Collaboration: Worked closely with media buying teams to analyze Nutra and Crypto trends using spy tools.

Education

at Plekhanov Russian University of Economics – International Business School, Marketing
January 11, 2030 - July 2, 2026
at Mannheim Universität – Business Administration (Betriebswirtschaftslehre)
January 11, 2030 - July 2, 2026
at SHAD – Graphic Design
January 11, 2030 - July 2, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Software & Internet, Professional Services, Other