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I’m a senior digital marketing and web specialist with 10+ years of experience across B2B SaaS, technology, media and e-commerce. I combine content, SEO, paid acquisition, CRM, WordPress and conversion-focused web development to help businesses turn complex offerings into clear, effective digital experiences. I have worked with companies including EA, Otovo, Ecoclime, VASS and Norstedts, owning campaigns, websites, lifecycle communication, content strategy and multilingual market activity. I am hands-on with WordPress, HubSpot, Salesforce, GA4, SEO tools, HTML/CSS/JavaScript and AI-assisted workflows. Clients usually bring me in when they need someone who can move between strategy and execution without requiring a small parliamentary committee for every landing page.…I’m a senior digital marketing and web specialist with 10+ years of experience across B2B SaaS, technology, media and e-commerce. I combine content, SEO, paid acquisition, CRM, WordPress and conversion-focused web development to help businesses turn complex offerings into clear, effective digital experiences. I have worked with companies including EA, Otovo, Ecoclime, VASS and Norstedts, owning campaigns, websites, lifecycle communication, content strategy and multilingual market activity. I am hands-on with WordPress, HubSpot, Salesforce, GA4, SEO tools, HTML/CSS/JavaScript and AI-assisted workflows. Clients usually bring me in when they need someone who can move between strategy and execution without requiring a small parliamentary committee for every landing page.

Carl Fallrep

Digital Marketer, Growth Marketer, Content Strategist, +1

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I’m a senior digital marketing and web specialist with 10+ years of experience across B2B SaaS, technology, media and e-commerce. I combine content, SEO, paid acquisition, CRM, WordPress and conversion-focused web development to help businesses turn complex offerings into clear, effective digital experiences. I have worked with companies including EA, Otovo, Ecoclime, VASS and Norstedts, owning campaigns, websites, lifecycle communication, content strategy and multilingual market activity. I am hands-on with WordPress, HubSpot, Salesforce, GA4, SEO tools, HTML/CSS/JavaScript and AI-assisted workflows. Clients usually bring me in when they need someone who can move between strategy and execution without requiring a small parliamentary committee for every landing page.…I’m a senior digital marketing and web specialist with 10+ years of experience across B2B SaaS, technology, media and e-commerce. I combine content, SEO, paid acquisition, CRM, WordPress and conversion-focused web development to help businesses turn complex offerings into clear, effective digital experiences. I have worked with companies including EA, Otovo, Ecoclime, VASS and Norstedts, owning campaigns, websites, lifecycle communication, content strategy and multilingual market activity. I am hands-on with WordPress, HubSpot, Salesforce, GA4, SEO tools, HTML/CSS/JavaScript and AI-assisted workflows. Clients usually bring me in when they need someone who can move between strategy and execution without requiring a small parliamentary committee for every landing page.

Available to hire

I’m a senior digital marketing and web specialist with 10+ years of experience across B2B SaaS, technology, media and e-commerce. I combine content, SEO, paid acquisition, CRM, WordPress and conversion-focused web development to help businesses turn complex offerings into clear, effective digital experiences.

I have worked with companies including EA, Otovo, Ecoclime, VASS and Norstedts, owning campaigns, websites, lifecycle communication, content strategy and multilingual market activity. I am hands-on with WordPress, HubSpot, Salesforce, GA4, SEO tools, HTML/CSS/JavaScript and AI-assisted workflows.

Clients usually bring me in when they need someone who can move between strategy and execution without requiring a small parliamentary committee for every landing page.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Intermediate

Swedish

Fluent

English

Advanced

Work Experience

Marketing Consultant / Marketing Lead at Eco Climate Group

April 1, 2025 - April 1, 2026

Developed and executed SEO strategies, lead-generation campaigns, and targeted content to support sales across key customer segments (e.g., housing associations and renovation projects). Managed HubSpot email workflows and lifecycle marketing; produced and tested content assets, landing pages, and CRM processes to scale marketing across channels; led CRM and automation initiatives for scalable growth.

Marketing Manager at Otovo

May 1, 2024 - April 1, 2025

Led all marketing efforts for Otovo in Sweden & Norway, focusing on growth, lifecycle marketing, CRM integration, and multi-channel performance. Built demand-generation campaigns, landing pages, and content assets; aligned marketing with sales; supported CRM and automation tools; managed local marketing activities in Sweden & Norway; collaborated with regional teams to define content, SEO, and channel strategies to increase lead generation and pipeline.