I'm a creative digital marketer and multimedia producer who helps brands grow audiences and engagement through end-to-end content campaigns on TikTok and Instagram.
I’m a creative digital marketer and multimedia producer who helps brands grow audiences and engagement through end-to-end content campaigns on TikTok and Instagram. I specialize in producing high-conversion visual assets and short-form videos for professional services, with a track record of 1M+ views and thousands of followers in months.
Fluent in English and Mandarin, I excel in cross-functional collaboration, rapid iteration, and translating complex topics into engaging stories. I thrive in fast-paced environments and enjoy shaping a personal IP and platform-native strategies across campaigns, podcasts, and production workflows.
Video Production: Edited high-turnaround automotive content using Adobe Premiere Pro, ensuring sharp pacing and engaging layouts.
Audience Retention: Integrated platform-native editing techniques to boost viewer engagement and watch time.
Brand Growth: Worked closely with leadership to align visual styles with the brand’s core digital strategy.
Advanced editing in Adobe Premiere Pro; rapid turnaround workflows; produced automotive content. Transformed raw direct-to-camera commentary into a polished presentation style to build the personal IP of company leadership.
Created short-form contents generating 600K+ views and 3,000+ followers in 90 days by identifying platform trends and executing platform-native videos. Produced long-form content such as interviews using post-production techniques to maintain pacing.
Produced high-impact advertising reels to promote professional services. Authored and edited educational reels on Malaysia SST updates, Budget 2026, and e-Invoicing; simplified complex regulatory content for digestible consumption. Enhanced audience retention via platform-native techniques.
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