I am an award-winning integrated creative director with over 20 years of experience leading high-performance teams across the Middle East, Asia and South America. To me, communication is about turning the right strategy into lively ideas that connect brands with people, across any channel—from concept development to deployment, and from brand design and stewardship to social media, events, PR, film and visual development. Throughout my career I have led creative work for some of the world's most recognized agencies, including Ogilvy, Grey, Leo Burnett, Geometry, VMLY&R MENA and VMLY&R London, and I have steered accounts for Philip Morris, BAT, Huawei, Nestlé, Pernod Ricard, J&J, Twitter, Castrol and Uber, among others. In the last few years I’ve collaborated closely with UAE government entities, winning pitches for initiatives like the Abu Dhabi Awards, Abu Dhabi Department of Culture & Tourism, Dubai Roads & Transport Authority and Dubai Taxi Corporation. I’ve built extensive experience managing complex, multi-agency projects across the GCC and broader Asia-Pacific, from KSA and UAE to Qatar, Bahrain, Kuwait, Iraq, the Levant, Hong Kong, Vietnam, Pakistan, Myanmar, Indonesia and Greater China. I’m a dreamer who doesn’t rest until the work is done, and I’m deeply passionate about art direction and crafting experiences that resonate with people while staying on trend and culturally relevant.…I am an award-winning integrated creative director with over 20 years of experience leading high-performance teams across the Middle East, Asia and South America. To me, communication is about turning the right strategy into lively ideas that connect brands with people, across any channel—from concept development to deployment, and from brand design and stewardship to social media, events, PR, film and visual development. Throughout my career I have led creative work for some of the world's most recognized agencies, including Ogilvy, Grey, Leo Burnett, Geometry, VMLY&R MENA and VMLY&R London, and I have steered accounts for Philip Morris, BAT, Huawei, Nestlé, Pernod Ricard, J&J, Twitter, Castrol and Uber, among others. In the last few years I’ve collaborated closely with UAE government entities, winning pitches for initiatives like the Abu Dhabi Awards, Abu Dhabi Department of Culture & Tourism, Dubai Roads & Transport Authority and Dubai Taxi Corporation. I’ve built extensive experience managing complex, multi-agency projects across the GCC and broader Asia-Pacific, from KSA and UAE to Qatar, Bahrain, Kuwait, Iraq, the Levant, Hong Kong, Vietnam, Pakistan, Myanmar, Indonesia and Greater China. I’m a dreamer who doesn’t rest until the work is done, and I’m deeply passionate about art direction and crafting experiences that resonate with people while staying on trend and culturally relevant.WWWW…