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I'm Yücel Erdoğan, a Creative Director and artist with more than 25 years of experience helping brands tell compelling stories through design, advertising, and film. Over the years, I've had the opportunity to create campaigns for luxury, fashion, beauty, spirits, and lifestyle brands, always driven by the belief that the best ideas connect emotionally as much as they sell. I love collaborating with talented people, solving creative challenges, and building work that feels both beautiful and memorable. Lately, I've been exploring AI as a filmmaking tool, creating cinematic fashion and luxury spec films that blend traditional creative direction with emerging technology. Whether I'm developing a brand campaign, directing visual storytelling, or painting in my studio, I'm always looking for fresh ways to move people through creativity. You can see my work at yucel.com and my AI films on YouTube at _Email not available. Sign in: https://www.twine.net/signup_…I'm Yücel Erdoğan, a Creative Director and artist with more than 25 years of experience helping brands tell compelling stories through design, advertising, and film. Over the years, I've had the opportunity to create campaigns for luxury, fashion, beauty, spirits, and lifestyle brands, always driven by the belief that the best ideas connect emotionally as much as they sell. I love collaborating with talented people, solving creative challenges, and building work that feels both beautiful and memorable. Lately, I've been exploring AI as a filmmaking tool, creating cinematic fashion and luxury spec films that blend traditional creative direction with emerging technology. Whether I'm developing a brand campaign, directing visual storytelling, or painting in my studio, I'm always looking for fresh ways to move people through creativity. You can see my work at yucel.com and my AI films on YouTube at _Email not available. Sign in: https://www.twine.net/signup_

Yücel Erdoğan

Creative Director, Art Director, Director of Photography, +2

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I'm Yücel Erdoğan, a Creative Director and artist with more than 25 years of experience helping brands tell compelling stories through design, advertising, and film. Over the years, I've had the opportunity to create campaigns for luxury, fashion, beauty, spirits, and lifestyle brands, always driven by the belief that the best ideas connect emotionally as much as they sell. I love collaborating with talented people, solving creative challenges, and building work that feels both beautiful and memorable. Lately, I've been exploring AI as a filmmaking tool, creating cinematic fashion and luxury spec films that blend traditional creative direction with emerging technology. Whether I'm developing a brand campaign, directing visual storytelling, or painting in my studio, I'm always looking for fresh ways to move people through creativity. You can see my work at yucel.com and my AI films on YouTube at _Email not available. Sign in: https://www.twine.net/signup_…I'm Yücel Erdoğan, a Creative Director and artist with more than 25 years of experience helping brands tell compelling stories through design, advertising, and film. Over the years, I've had the opportunity to create campaigns for luxury, fashion, beauty, spirits, and lifestyle brands, always driven by the belief that the best ideas connect emotionally as much as they sell. I love collaborating with talented people, solving creative challenges, and building work that feels both beautiful and memorable. Lately, I've been exploring AI as a filmmaking tool, creating cinematic fashion and luxury spec films that blend traditional creative direction with emerging technology. Whether I'm developing a brand campaign, directing visual storytelling, or painting in my studio, I'm always looking for fresh ways to move people through creativity. You can see my work at yucel.com and my AI films on YouTube at _Email not available. Sign in: https://www.twine.net/signup_

Available to hire

I’m Yücel Erdoğan, a Creative Director and artist with more than 25 years of experience helping brands tell compelling stories through design, advertising, and film. Over the years, I’ve had the opportunity to create campaigns for luxury, fashion, beauty, spirits, and lifestyle brands, always driven by the belief that the best ideas connect emotionally as much as they sell. I love collaborating with talented people, solving creative challenges, and building work that feels both beautiful and memorable.
Lately, I’ve been exploring AI as a filmmaking tool, creating cinematic fashion and luxury spec films that blend traditional creative direction with emerging technology. Whether I’m developing a brand campaign, directing visual storytelling, or painting in my studio, I’m always looking for fresh ways to move people through creativity. You can see my work at yucel.com and my AI films on YouTube at Email not available. Sign in: https://www.twine.net/signup

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Work Experience

Chief Creative Officer at AFG / McCann New York

February 1, 2014 - December 31, 2025

Co-led the creative vision for global brands; led branded campaigns and initiatives for Purina, Tumi, Van Cleef & Arpels, Bacardi, Dewar's, Clear Eyes, and Summer's Eve; collaborated with strategy and leadership to define positioning and narrative strategies; cultivated and managed multidisciplinary teams across channels to deliver integrated work.

Chief Creative Director at BLUE FLAME, New York

January 1, 2011 - January 31, 2014

Directed branding and advertising efforts for Diageo brands including Ciroc and De Leon, enhancing market presence. Oversaw the creative and media departments; propelled brand growth and visibility; identified, recruited, and nurtured emerging creative talent across disciplines.

Group Creative Director at AFG / McCann New York

February 1, 2000 - January 31, 2011

Established and spearheaded an independent creative studio dedicated to brand and campaign strategy. Formulated comprehensive brand platforms and creative systems for high-profile clients, driving engagement. Managed projects end-to-end, from ideation and positioning through execution and delivery.

Senior Art Director at LMPM New York

September 1, 1993 - August 31, 2000

Orchestrated creative direction for major global brands; early in career worked on Max Factor and Easy Spirit; executed integrated campaigns across print and broadcast media, setting a high standard for quality.