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I'm a growth-focused content marketer and storyteller who loves turning complex crypto and tech topics into clear, engaging content. I specialize in SEO, content strategy, and AI-powered workflows to drive organic growth and scalable results. Past roles at Coin Ledger, BirdEye, and Noozhawk have me building end-to-end content programs, earning press coverage, and producing data-driven content that resonates with audiences. I enjoy collaborating across teams to turn ideas into measurable outcomes.…I'm a growth-focused content marketer and storyteller who loves turning complex crypto and tech topics into clear, engaging content. I specialize in SEO, content strategy, and AI-powered workflows to drive organic growth and scalable results. Past roles at Coin Ledger, BirdEye, and Noozhawk have me building end-to-end content programs, earning press coverage, and producing data-driven content that resonates with audiences. I enjoy collaborating across teams to turn ideas into measurable outcomes.

Dhiraj Nalla Paneni

Content Producer, Content Creator, Copywriter, +2

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I'm a growth-focused content marketer and storyteller who loves turning complex crypto and tech topics into clear, engaging content. I specialize in SEO, content strategy, and AI-powered workflows to drive organic growth and scalable results. Past roles at Coin Ledger, BirdEye, and Noozhawk have me building end-to-end content programs, earning press coverage, and producing data-driven content that resonates with audiences. I enjoy collaborating across teams to turn ideas into measurable outcomes.…I'm a growth-focused content marketer and storyteller who loves turning complex crypto and tech topics into clear, engaging content. I specialize in SEO, content strategy, and AI-powered workflows to drive organic growth and scalable results. Past roles at Coin Ledger, BirdEye, and Noozhawk have me building end-to-end content programs, earning press coverage, and producing data-driven content that resonates with audiences. I enjoy collaborating across teams to turn ideas into measurable outcomes.

Available to hire

I’m a growth-focused content marketer and storyteller who loves turning complex crypto and tech topics into clear, engaging content. I specialize in SEO, content strategy, and AI-powered workflows to drive organic growth and scalable results.

Past roles at Coin Ledger, BirdEye, and Noozhawk have me building end-to-end content programs, earning press coverage, and producing data-driven content that resonates with audiences. I enjoy collaborating across teams to turn ideas into measurable outcomes.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Content Marketing Manager at Coin Ledger

July 1, 2021 - April 1, 2026

Led SEO and content strategy, growing organic traffic 16x (10K → 160K monthly visitors). Built an AI-powered, programmatic SEO system and authored content that ranked on Google's first page for high-value crypto topics. Implemented an automated research-to-publish workflow with Claude Code to generate first drafts and repurpose content for X, Reddit, and YouTube. Secured media coverage in Fortune and Nasdaq, and produced YouTube videos that earned tens of thousands of views (e.g., 'Got a 1099-D A from Coinbase?'). Generated 1M+ organic impressions via Reddit content. Notably, 70% of new Coin Ledger customers first discovered us via organic search.

Content Marketing Writer at BirdEye

February 1, 2019 - July 1, 2021

Wrote blog articles that ranked on Google's first page for the keyword 'Google Reviews' (135K/month search volume at the time). Recognized in two All-Hands meetings as a 'world-class' employee for managing BirdEye's web inbound program. Conducted live interviews with BirdEye customers to help prospects understand the product. Wrote paid media and website copy, case studies, and speeches for executives.

Reporting Intern at Noozhawk

April 1, 2018 - August 1, 2018

Reported on local news stories under tight deadlines, developing strong interview and storytelling skills while covering Santa Barbara area.