I'm an engineer-turned-digital marketer with 9+ years of experience, including 5+ years in social media strategy, content marketing, and email automation for US and Canada-based clients at Vendasta. I combine hands-on experience with paid campaigns on Meta Ads and Google Ads, and I routinely leverage AI tools for content creation, competitor research, and campaign optimization. I enjoy translating insights into compelling campaigns that move the needle across multiple platforms. I excel at driving both B2B and B2C engagement and lead generation across Instagram, Facebook, LinkedIn, and content platforms, with strong copywriting across funnel stages and audiences. I thrive on cross-functional collaboration, data-driven optimization, and building scalable content and growth programs for diverse markets.

JYOTI AGRAWAL

I'm an engineer-turned-digital marketer with 9+ years of experience, including 5+ years in social media strategy, content marketing, and email automation for US and Canada-based clients at Vendasta. I combine hands-on experience with paid campaigns on Meta Ads and Google Ads, and I routinely leverage AI tools for content creation, competitor research, and campaign optimization. I enjoy translating insights into compelling campaigns that move the needle across multiple platforms. I excel at driving both B2B and B2C engagement and lead generation across Instagram, Facebook, LinkedIn, and content platforms, with strong copywriting across funnel stages and audiences. I thrive on cross-functional collaboration, data-driven optimization, and building scalable content and growth programs for diverse markets.

Available to hire

I’m an engineer-turned-digital marketer with 9+ years of experience, including 5+ years in social media strategy, content marketing, and email automation for US and Canada-based clients at Vendasta. I combine hands-on experience with paid campaigns on Meta Ads and Google Ads, and I routinely leverage AI tools for content creation, competitor research, and campaign optimization. I enjoy translating insights into compelling campaigns that move the needle across multiple platforms.

I excel at driving both B2B and B2C engagement and lead generation across Instagram, Facebook, LinkedIn, and content platforms, with strong copywriting across funnel stages and audiences. I thrive on cross-functional collaboration, data-driven optimization, and building scalable content and growth programs for diverse markets.

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Experience Level

Expert
Expert
Expert
Intermediate

Work Experience

Senior AI Content Strategist & Email Marketer at Vendasta
September 1, 2025 - Present
Lead AI-assisted content creation and optimization across digital channels for US and Canada-based clients, using AI tools for research, trend tracking, and performance insights. Execute targeted email marketing campaigns using segmentation, automation, A/B testing, and performance optimization. Design campaign creatives in Canva for email and social media; manage Facebook boosting and paid post promotion. Track post and campaign metrics (reach, engagement, conversions) to inform weekly optimization decisions.
Content Editor & Email Marketer at Vendasta
April 1, 2024 - August 1, 2025
Reviewed, edited, and refined content across digital channels to ensure clarity, consistency, and brand voice alignment for North American audiences. Managed targeted email campaigns including list segmentation, automation, A/B testing, and performance tracking since December 2024. Optimized subject lines, CTAs, and copy, driving measurable improvements in open and conversion rates.
Social Media Content Specialist at Vendasta
June 1, 2023 - April 1, 2024
Created and managed monthly content calendars across LinkedIn, Instagram, and Facebook aligned with brand goals and campaign themes. Drafted, scheduled, and published platform-specific content to grow reach and engagement. Tracked performance metrics using platform insights to continuously refine content strategy.
Head of Growth & Client Projects at DSMN / Shlokus
December 1, 2021 - May 1, 2023
Built and executed brand strategy and digital roadmaps for client and internal social/content programs (LinkedIn, YouTube, Instagram, website, email). Designed and launched no-code websites; managed Google Analytics, indexing, Google Business Profiles, and Hotjar. Led organic growth content initiatives and trained team members on content writing and digital tools.
Social Media Strategist at Learnq.ai
October 1, 2021 - December 1, 2021
Wrote engaging posts for LinkedIn, Instagram, and Quora to boost reach and awareness. Tracked and analyzed social media performance to refine content plans.
Team Lead at Mothers on Techno Tools
October 1, 2016 - March 1, 2019
Led team efforts on social media content and digital marketing initiatives during tenure at Mothers on Techno Tools.
Design Engineer at Komet Precision Tools
October 1, 2012 - August 1, 2015
Mechanical design engineering role prior to transitioning into digital marketing; contributed to product design and development.

Education

Bachelor of Engineering (Mechanical) at SMVIT, Bangalore (VTU)
September 1, 2008 - July 1, 2012

Qualifications

Google Ads Certification
January 11, 2030 - July 2, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet