Social Media Manager at OK COOL

Led social media campaigns for global brands including Spotify UK, PUMA UK, TAG Heuer, Disney UK and more. Drove engagement, audience growth, and brand presence through trend-led content, community management, and creative strategy tailored to each brand’s tone of voice Collaborated with strategy and creative teams to deliver cohesive, high- performing campaigns and always-on content Assisted on production for always-on shoots, ensuring social-first content was optimised for maximum performance Produced monthly performance reports, translating social data into actionable insights to inform strategy and improve engagement SPOTIFY UK | Social Media Manger | Copywriting | Community Management | Event Coverage | Retainer Basis Managed Spotify UK’s social presence for 2 years, driving audience growth and brand engagement Led the Tease, Launch, and Sustain phases of Spotify Wrapped 2024, managing team to deliver real- time community engagement, amplify user excitement, and maintain brand voice, contributing to Spotify’s most successful tease phase to date Developed and executed repeatable formats, seasonal campaigns, and trend-led activations Supported creative ideation from brief to publish, ensuring content was timely and platform-native Used performance data to refine strategy and boost reach and engagement Collaborated with creatives, strategists, and editors to bring ideas to life across multiple social channels Wrote and optimised caption copy aligned with platform trends and brand tone of voice PUMA UK | Social Media Manger | Copywriting | Community Management | Retainer Basis Expanded PUMA UK’s social positioning by connecting sport, fashion, and culture through always-on, culturally relevant content Activated trend-driven social content to support major campaigns and partnerships Worked closely with brand, creative, and partner teams to deliver cohesive social output Supported high-profile launches and collaborations including Manchester City, FENTY x PUMA, and Skepta Amplified local voices, cultural moments, and PUMA’s heritage in sport and fashion Disney UK/ Disney+ | Social Media Manger | Community Management | Native Editor | Retainer Basis Managed uploads, scheduling, and reactive community moderation to spark social discourse Ensured all content felt native to TikTok while staying true to Disney UK and Disney+ brand identity Managed fast-paced publishing cycles and community management responses Sourced and leveraged trends to create timely, engaging content that amplified reach and audience interaction New Look |Social Media Manger | Shoot Produder | Account Manager | Retainer Basis Supported on production for bi-monthly shoot production with a social-first lens Owned New Look’s always-on social output across platforms Sustained a high-performing always-on social presence through hands-on delivery and strong client partnership

Digital Marketing Manager at LSM

Promoted to Manager within 4 months Managed 13 client accounts, owning day-to-day social calendars and execution Developed and implemented social strategies aligned to business growth goals Stayed ahead of platform updates, algorithm changes, and SEO best practice Created platform-native content across Instagram, TikTok, Facebook, Pinterest and X Designed graphics and assets using Canva Led community management and customer service to drive engagement and brand trust Analysed performance data and optimised campaigns for growth and sales Acted as primary client contact, managing relationships and delivering results