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I’m Dawn Gutman, a creative and detail-oriented Social Media & Digital Marketing Director based in Royal Oak, Michigan. With extensive experience building brands, creating engaging content, and managing social media campaigns, I help brands connect with their audiences and drive growth. I specialize in visual storytelling, short-form video, and data-driven campaign optimization across Facebook, Instagram, TikTok, and LinkedIn. I’m passionate about blending strong design, compelling content, and performance insights to increase engagement and strengthen brand awareness. My hands-on experience spans healthcare, beauty, wellness, fitness, hospitality, and professional services, and I routinely use AI-powered tools to streamline content development and production workflows.…I’m Dawn Gutman, a creative and detail-oriented Social Media & Digital Marketing Director based in Royal Oak, Michigan. With extensive experience building brands, creating engaging content, and managing social media campaigns, I help brands connect with their audiences and drive growth. I specialize in visual storytelling, short-form video, and data-driven campaign optimization across Facebook, Instagram, TikTok, and LinkedIn. I’m passionate about blending strong design, compelling content, and performance insights to increase engagement and strengthen brand awareness. My hands-on experience spans healthcare, beauty, wellness, fitness, hospitality, and professional services, and I routinely use AI-powered tools to streamline content development and production workflows.

DAWN GUTMAN

Social Media Manager, Content Creator, Graphic Designer, +2

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I’m Dawn Gutman, a creative and detail-oriented Social Media & Digital Marketing Director based in Royal Oak, Michigan. With extensive experience building brands, creating engaging content, and managing social media campaigns, I help brands connect with their audiences and drive growth. I specialize in visual storytelling, short-form video, and data-driven campaign optimization across Facebook, Instagram, TikTok, and LinkedIn. I’m passionate about blending strong design, compelling content, and performance insights to increase engagement and strengthen brand awareness. My hands-on experience spans healthcare, beauty, wellness, fitness, hospitality, and professional services, and I routinely use AI-powered tools to streamline content development and production workflows.…I’m Dawn Gutman, a creative and detail-oriented Social Media & Digital Marketing Director based in Royal Oak, Michigan. With extensive experience building brands, creating engaging content, and managing social media campaigns, I help brands connect with their audiences and drive growth. I specialize in visual storytelling, short-form video, and data-driven campaign optimization across Facebook, Instagram, TikTok, and LinkedIn. I’m passionate about blending strong design, compelling content, and performance insights to increase engagement and strengthen brand awareness. My hands-on experience spans healthcare, beauty, wellness, fitness, hospitality, and professional services, and I routinely use AI-powered tools to streamline content development and production workflows.

Available to hire

I’m Dawn Gutman, a creative and detail-oriented Social Media & Digital Marketing Director based in Royal Oak, Michigan. With extensive experience building brands, creating engaging content, and managing social media campaigns, I help brands connect with their audiences and drive growth. I specialize in visual storytelling, short-form video, and data-driven campaign optimization across Facebook, Instagram, TikTok, and LinkedIn.

I’m passionate about blending strong design, compelling content, and performance insights to increase engagement and strengthen brand awareness. My hands-on experience spans healthcare, beauty, wellness, fitness, hospitality, and professional services, and I routinely use AI-powered tools to streamline content development and production workflows.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Social Media & Digital Marketing Specialist at Blaze Advertising Agency

January 1, 2013 - Present

Developed social media content strategies for Facebook, Instagram, TikTok, and LinkedIn; created engaging graphics, promotional materials, and branded content using Adobe Creative Suite and Canva. Designed and published posts, stories, reels, and short-form video content; built content calendars and coordinated ongoing campaigns. Wrote captions, promotional copy, blog content, and email campaigns aligned with each brand's voice. Managed scheduling/publishing with Buffer and Sprout Social; monitored engagement to strengthen follower relationships. Led paid digital campaigns across Facebook, Instagram, and Google, including ad creative, targeting, and performance reporting. Optimized campaigns through creative, targeting, and budget adjustments. Conducted keyword research for SEO and maintained consistent brand visuals across websites. Leveraged AI-powered tools to streamline content development and production workflows.

Marketing Coordinator at The Harvard Drug Group

January 1, 2003 - January 1, 2013

Supported development and execution of national marketing campaigns, created marketing materials and sales support collateral, and coordinated customer communications. Managed outreach programs and ongoing marketing projects to support brand awareness and customer retention. Collaborated with internal teams to define strategies and ensure consistent brand messaging across materials and touchpoints.