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I’m a marketing professional with a focus on driving brand growth across luxury retail, lifestyle, and hospitality. I specialize in multi-channel campaign strategy, end-to-end partnerships, and data-driven optimization that delivers measurable ROI while upholding premium brand standards. I thrive when taking ownership from strategy through execution, reporting, and continuous improvement, and I’m excited to contribute to Toronto’s corporate, lifestyle, and consumer brands. Beyond campaigns, I have a track record building content ecosystems, coordinating influencer activations, and driving guest experiences through events and OTA partnerships. I enjoy translating brand stories into compelling content and thoughtfully crafted experiences that resonate with discerning audiences.…I’m a marketing professional with a focus on driving brand growth across luxury retail, lifestyle, and hospitality. I specialize in multi-channel campaign strategy, end-to-end partnerships, and data-driven optimization that delivers measurable ROI while upholding premium brand standards. I thrive when taking ownership from strategy through execution, reporting, and continuous improvement, and I’m excited to contribute to Toronto’s corporate, lifestyle, and consumer brands. Beyond campaigns, I have a track record building content ecosystems, coordinating influencer activations, and driving guest experiences through events and OTA partnerships. I enjoy translating brand stories into compelling content and thoughtfully crafted experiences that resonate with discerning audiences.

Shifa Maryum

Brand Strategist, Marketing Strategist, Digital Marketer, +2

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I’m a marketing professional with a focus on driving brand growth across luxury retail, lifestyle, and hospitality. I specialize in multi-channel campaign strategy, end-to-end partnerships, and data-driven optimization that delivers measurable ROI while upholding premium brand standards. I thrive when taking ownership from strategy through execution, reporting, and continuous improvement, and I’m excited to contribute to Toronto’s corporate, lifestyle, and consumer brands. Beyond campaigns, I have a track record building content ecosystems, coordinating influencer activations, and driving guest experiences through events and OTA partnerships. I enjoy translating brand stories into compelling content and thoughtfully crafted experiences that resonate with discerning audiences.…I’m a marketing professional with a focus on driving brand growth across luxury retail, lifestyle, and hospitality. I specialize in multi-channel campaign strategy, end-to-end partnerships, and data-driven optimization that delivers measurable ROI while upholding premium brand standards. I thrive when taking ownership from strategy through execution, reporting, and continuous improvement, and I’m excited to contribute to Toronto’s corporate, lifestyle, and consumer brands. Beyond campaigns, I have a track record building content ecosystems, coordinating influencer activations, and driving guest experiences through events and OTA partnerships. I enjoy translating brand stories into compelling content and thoughtfully crafted experiences that resonate with discerning audiences.

Available to hire

I’m a marketing professional with a focus on driving brand growth across luxury retail, lifestyle, and hospitality. I specialize in multi-channel campaign strategy, end-to-end partnerships, and data-driven optimization that delivers measurable ROI while upholding premium brand standards. I thrive when taking ownership from strategy through execution, reporting, and continuous improvement, and I’m excited to contribute to Toronto’s corporate, lifestyle, and consumer brands.

Beyond campaigns, I have a track record building content ecosystems, coordinating influencer activations, and driving guest experiences through events and OTA partnerships. I enjoy translating brand stories into compelling content and thoughtfully crafted experiences that resonate with discerning audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Marketing Coordinator at JW Marriott The Rosseau Muskoka

September 1, 2025 - Present

Owned social media strategy and content execution for three luxury brand accounts (JW Marriott Muskoka, HydroSpa Muskoka, Muskoka Ice Caves), growing combined following by 10K in 10 months while maintaining premium brand positioning. Directed full content production pipeline including photography, videography, copywriting, graphics in Adobe InDesign and Canva, and short-form video in CapCut/Premiere Pro (60+ assets/quarter). Produced guest newsletters and digital collateral for seasonal campaigns, F&B activations, and on-property events. Coordinated influencer activations and media relations, securing press coverage across TV, radio, and print for a trackable earned media pipeline.

Marketing Associate at Eye Can Optical

September 1, 2023 - March 1, 2024

Designed and executed local brand campaigns that grew walk-in traffic by 18% within 3 months via hyper-targeted community marketing. Produced and edited 60+ short-form video assets using CapCut and Canva, achieving a 25% increase in online engagement and follower growth. Developed monthly content calendars and performance reports, aligning creative strategy with analytics insights.

Sales & Marketing Assistant at Thomas Sabo

March 1, 2023 - August 1, 2025

Co-led Canada-wide retail brand campaign with the CEO that exceeded monthly sales targets by 300%, generating $30K in revenue against a $10K benchmark, the highest performance on the national team. Built Excel-based performance dashboards (Pivot Tables, VLOOKUP) delivering weekly brand health reports that informed spend allocation and campaign decisions. Managed in-store brand activations and retail partnerships, contributing to measurable ROI uplift across social and in-store channels. Maintained KPI and commission reporting infrastructure, streamlining monthly priority reporting across the sales team.

Marketing Coordinator at Thomas Sabo

March 1, 2023 - August 1, 2025

Co-led a Canada-wide retail brand campaign with the CEO, exceeding monthly sales targets by 300% and generating $30K in individual revenue against a $10K benchmark. Built Excel-based performance dashboards (Pivot Tables, VLOOKUP) delivering weekly brand health reports guiding spend allocation and campaign decisions. Managed in-store brand activations and retail partnerships, contributing to measurable ROI uplift across social and in-store channels. Maintained KPI and commission reporting infrastructure for the sales team.

Marketing Associate at Skyline Optix

March 1, 2022 - April 1, 2023

Executed data-driven digital campaigns (video, display, social) increasing online visibility by 40% and new customer acquisition by 25% through targeted analytics. Managed brand budget reconciliation and monthly financial reporting in partnership with the finance team.