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Hi, I’m Gulnara Zhanibekova, a creative growth strategist with 4+ years of experience helping beauty, fashion, and wellness brands strengthen customer engagement, brand visibility, and business growth. I blend consumer psychology, creative strategy, and commercial thinking to develop positioning, offers, partnerships, and customer acquisition initiatives that drive conversions and long-term brand value. I’m passionate about turning insights into tangible results through data-informed campaigns and collaborative cross-functional work, and I love building brands that resonate with people and drive measurable growth.…Hi, I’m Gulnara Zhanibekova, a creative growth strategist with 4+ years of experience helping beauty, fashion, and wellness brands strengthen customer engagement, brand visibility, and business growth. I blend consumer psychology, creative strategy, and commercial thinking to develop positioning, offers, partnerships, and customer acquisition initiatives that drive conversions and long-term brand value. I’m passionate about turning insights into tangible results through data-informed campaigns and collaborative cross-functional work, and I love building brands that resonate with people and drive measurable growth.

Gulnara Zhanibekova

Creative Director, Growth Marketer, Marketing Strategist, +2

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Hi, I’m Gulnara Zhanibekova, a creative growth strategist with 4+ years of experience helping beauty, fashion, and wellness brands strengthen customer engagement, brand visibility, and business growth. I blend consumer psychology, creative strategy, and commercial thinking to develop positioning, offers, partnerships, and customer acquisition initiatives that drive conversions and long-term brand value. I’m passionate about turning insights into tangible results through data-informed campaigns and collaborative cross-functional work, and I love building brands that resonate with people and drive measurable growth.…Hi, I’m Gulnara Zhanibekova, a creative growth strategist with 4+ years of experience helping beauty, fashion, and wellness brands strengthen customer engagement, brand visibility, and business growth. I blend consumer psychology, creative strategy, and commercial thinking to develop positioning, offers, partnerships, and customer acquisition initiatives that drive conversions and long-term brand value. I’m passionate about turning insights into tangible results through data-informed campaigns and collaborative cross-functional work, and I love building brands that resonate with people and drive measurable growth.

Available to hire

Hi, I’m Gulnara Zhanibekova, a creative growth strategist with 4+ years of experience helping beauty, fashion, and wellness brands strengthen customer engagement, brand visibility, and business growth. I blend consumer psychology, creative strategy, and commercial thinking to develop positioning, offers, partnerships, and customer acquisition initiatives that drive conversions and long-term brand value.

I’m passionate about turning insights into tangible results through data-informed campaigns and collaborative cross-functional work, and I love building brands that resonate with people and drive measurable growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Spanish; Castilian

Fluent

Russian

Fluent

Work Experience

Freelance Growth Marketer & Creative Strategist at Wellness Brand / Digital Agency

April 1, 2025 - Present

Developed paid social campaigns and conversion-focused messaging; created content for e-commerce, analyzed consumer psychology insights, and aligned creative concepts with audience insights to drive engagement and sales. Improved UX/UI for Shopify and supported CRM and email marketing initiatives.

Growth Marketer & Creative Strategist at EURO ECO LIFE OÜ / Premium Wood

October 1, 2021 - February 28, 2022

Brand positioning, growth marketing, lead generation, paid social (Meta/TikTok), partnerships & collaborations, conversion-focused content, e-commerce & Shopify, content & UGC strategy, web structure & CRM, email marketing, market & competition research, copywriting.

Founder / Owner at Top Pestañas – Beauty e-Commerce / Fashion Brand

December 1, 2017 - February 1, 2019

Built an independent fashion brand from concept to sales, combining creative direction, product development, branding and marketing. Expanded brand visibility through fashion competitions, pop-up markets, and showroom partnerships. Generated direct sales through customer engagement and in-person brand promotion.