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Marketing and Communications professional with 2+ years of experience developing and executing integrated marketing campaigns that strengthen brand awareness, increase customer engagement, and support business growth. Experienced in managing social media strategies, coordinating product launches, influencer partnerships, and paid digital campaigns across Instagram, TikTok, Facebook, LinkedIn, and YouTube. Proven ability to create compelling content, analyze campaign performance, and optimize marketing initiatives using audience insights and data-driven decision-making. Successfully contributed to campaigns generating over 300K+ audience growth, 250K+ campaign reach, and 5K+ product sales while managing marketing budgets and cross-functional projects. Skilled in brand storytelling, content strategy, visual merchandising, and customer engagement, with a strong understanding of how branding influences consumer behavior both online and in retail environments. Passionate about leveraging creativity, analytics, and emerging AI tools to build impactful marketing campaigns and deliver measurable business results.…Marketing and Communications professional with 2+ years of experience developing and executing integrated marketing campaigns that strengthen brand awareness, increase customer engagement, and support business growth. Experienced in managing social media strategies, coordinating product launches, influencer partnerships, and paid digital campaigns across Instagram, TikTok, Facebook, LinkedIn, and YouTube. Proven ability to create compelling content, analyze campaign performance, and optimize marketing initiatives using audience insights and data-driven decision-making. Successfully contributed to campaigns generating over 300K+ audience growth, 250K+ campaign reach, and 5K+ product sales while managing marketing budgets and cross-functional projects. Skilled in brand storytelling, content strategy, visual merchandising, and customer engagement, with a strong understanding of how branding influences consumer behavior both online and in retail environments. Passionate about leveraging creativity, analytics, and emerging AI tools to build impactful marketing campaigns and deliver measurable business results.

Mahnoor Afzal

Social Media Manager, Digital Marketer, Brand Designer, +2

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Marketing and Communications professional with 2+ years of experience developing and executing integrated marketing campaigns that strengthen brand awareness, increase customer engagement, and support business growth. Experienced in managing social media strategies, coordinating product launches, influencer partnerships, and paid digital campaigns across Instagram, TikTok, Facebook, LinkedIn, and YouTube. Proven ability to create compelling content, analyze campaign performance, and optimize marketing initiatives using audience insights and data-driven decision-making. Successfully contributed to campaigns generating over 300K+ audience growth, 250K+ campaign reach, and 5K+ product sales while managing marketing budgets and cross-functional projects. Skilled in brand storytelling, content strategy, visual merchandising, and customer engagement, with a strong understanding of how branding influences consumer behavior both online and in retail environments. Passionate about leveraging creativity, analytics, and emerging AI tools to build impactful marketing campaigns and deliver measurable business results.…Marketing and Communications professional with 2+ years of experience developing and executing integrated marketing campaigns that strengthen brand awareness, increase customer engagement, and support business growth. Experienced in managing social media strategies, coordinating product launches, influencer partnerships, and paid digital campaigns across Instagram, TikTok, Facebook, LinkedIn, and YouTube. Proven ability to create compelling content, analyze campaign performance, and optimize marketing initiatives using audience insights and data-driven decision-making. Successfully contributed to campaigns generating over 300K+ audience growth, 250K+ campaign reach, and 5K+ product sales while managing marketing budgets and cross-functional projects. Skilled in brand storytelling, content strategy, visual merchandising, and customer engagement, with a strong understanding of how branding influences consumer behavior both online and in retail environments. Passionate about leveraging creativity, analytics, and emerging AI tools to build impactful marketing campaigns and deliver measurable business results.

Available to hire

Marketing and Communications professional with 2+ years of experience developing and executing integrated marketing campaigns that strengthen brand awareness, increase customer engagement, and support business growth. Experienced in managing social media strategies, coordinating product launches, influencer partnerships, and paid digital campaigns across Instagram, TikTok, Facebook, LinkedIn, and YouTube. Proven ability to create compelling content, analyze campaign performance, and optimize marketing initiatives using audience insights and data-driven decision-making. Successfully contributed to campaigns generating over 300K+ audience growth, 250K+ campaign reach, and 5K+ product sales while managing marketing budgets and cross-functional projects. Skilled in brand storytelling, content strategy, visual merchandising, and customer engagement, with a strong understanding of how branding influences consumer behavior both online and in retail environments. Passionate about leveraging creativity, analytics, and emerging AI tools to build impactful marketing campaigns and deliver measurable business results.

Skills

Social Media Design

Google Ads

Experience Level

Social Media Design

Intermediate

Google Ads

Intermediate

Work Experience

Social Media & PR Executive at Conatural Beauty Pvt. Ltd.

January 1, 2025 - Present

Launched a new makeup line of 15+ products under Conatural Cosmetics, generating 100K+ reach through integrated organic and paid social media campaigns across Instagram, TikTok, YouTube, LinkedIn, and Facebook. Orchestrated product launches for serums and sunscreens with organic content, influencer collaborations, and paid campaigns, contributing to 5K+ units sold and 250K+ campaign reach. Collaborated with 30+ influencers and managed a $5K–$10K marketing budget, driving high engagement and brand awareness across four beauty brands. Grew combined social media audience from 150K to 300K+ followers across Instagram, TikTok, YouTube, LinkedIn, and Facebook through strategic content planning and campaign execution. Analyzed campaign performance metrics and audience insights to optimize marketing strategies, consistently improving engagement and reach across all digital platforms.

Social Media & PR Executive at Conatural Beauty Pvt. Ltd.

January 1, 2024 - January 1, 2025

Designed and executed seasonal visual communication displays for holidays (Christmas, Mother's Day, Father's Day), strengthening brand storytelling and boosting customer engagement across the sales floor. Engaged with 100+ customers daily to understand needs and style preferences; recommended products aligned with customer goals and brand offerings. Educated customers on brand stories, product features, and styling techniques to enhance brand loyalty and drive purchasing decisions.