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Hi, I’m R MASTURINA MAULANI, a Creative Digital Marketer with 3+ years of experience in social media management, content strategy, and digital content production across government institutions, media, SMEs, and event industries. I’m passionate about blending creativity, analytics, and continuous experimentation to drive brand awareness, engagement, and business growth. I love researching audience behavior, optimizing content performance, and delivering high-performing visual campaigns across Instagram, TikTok, and YouTube. I’m driven by curiosity, collaboration, and a hands-on approach to storytelling that resonates with diverse audiences.…Hi, I’m R MASTURINA MAULANI, a Creative Digital Marketer with 3+ years of experience in social media management, content strategy, and digital content production across government institutions, media, SMEs, and event industries. I’m passionate about blending creativity, analytics, and continuous experimentation to drive brand awareness, engagement, and business growth. I love researching audience behavior, optimizing content performance, and delivering high-performing visual campaigns across Instagram, TikTok, and YouTube. I’m driven by curiosity, collaboration, and a hands-on approach to storytelling that resonates with diverse audiences.

R MASTURINA MAULANI

Digital Marketer, Content Producer, Social Media Manager, +2

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Hi, I’m R MASTURINA MAULANI, a Creative Digital Marketer with 3+ years of experience in social media management, content strategy, and digital content production across government institutions, media, SMEs, and event industries. I’m passionate about blending creativity, analytics, and continuous experimentation to drive brand awareness, engagement, and business growth. I love researching audience behavior, optimizing content performance, and delivering high-performing visual campaigns across Instagram, TikTok, and YouTube. I’m driven by curiosity, collaboration, and a hands-on approach to storytelling that resonates with diverse audiences.…Hi, I’m R MASTURINA MAULANI, a Creative Digital Marketer with 3+ years of experience in social media management, content strategy, and digital content production across government institutions, media, SMEs, and event industries. I’m passionate about blending creativity, analytics, and continuous experimentation to drive brand awareness, engagement, and business growth. I love researching audience behavior, optimizing content performance, and delivering high-performing visual campaigns across Instagram, TikTok, and YouTube. I’m driven by curiosity, collaboration, and a hands-on approach to storytelling that resonates with diverse audiences.

Available to hire

Hi, I’m R MASTURINA MAULANI, a Creative Digital Marketer with 3+ years of experience in social media management, content strategy, and digital content production across government institutions, media, SMEs, and event industries. I’m passionate about blending creativity, analytics, and continuous experimentation to drive brand awareness, engagement, and business growth.

I love researching audience behavior, optimizing content performance, and delivering high-performing visual campaigns across Instagram, TikTok, and YouTube. I’m driven by curiosity, collaboration, and a hands-on approach to storytelling that resonates with diverse audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Indonesian

Fluent

English

Advanced

Work Experience

Media & Social Media Team at Seba Baduy 2026

March 1, 2026 - April 1, 2026

Supported planning and execution of digital marketing campaigns for Seba Baduy 2026; produced social media visuals and event documentation; maintained branding across multiple campaign touchpoints.

Video Content Specialist (Participant/Talent) at Tiktok Challenge Mall Siap Qris Tap

October 1, 2025 - October 28, 2025

Acted as talent and voice-over for engaging short-form videos; developed copywriting to support storytelling and audience engagement; achieved 1st place in the TikTok Challenge.

Event Operation & Creative Specialist (Freelance) at Batur Group

September 1, 2025 - Present

Managed social media content production for @batureventorganizer, delivering 7+ Instagram feeds and multiple story designs with consistent visual branding. Produced end-to-end content documentation for events and campaigns; collaborated on cross-functional teams for content creation and digital promotion.

Social Media Manager & Business Owner at Urgrandmathings

August 1, 2024 - Present

Built and managed the brand's digital presence across Instagram and TikTok through organic content strategy and small-scale Meta Ads campaigns. Researched audience behavior, platform trends, and niche content to optimize performance. Created end-to-end marketing assets including branding, product photography, videos, and promotional content; increased brand visibility with content-driven marketing and high organic reach.

Public Relations Intern at Radio Republik Indonesia Banten

August 1, 2024 - December 1, 2024

Managed and executed social media content (planning, scheduling, publishing) for digital campaigns. Developed content strategies, briefs, and copywriting to support audience engagement. Produced end-to-end digital content (video & visual), including talent, shooting, editing, and voice-over. Designed creative assets aligned with brand identity and executed campaign content for Bintang Radio Indonesia 2024. Collaborated with cross-functional teams to deliver consistent and engaging content.

Member of Social Media Team at Unila TV

June 1, 2024 - March 1, 2025

Produced short-form video content, copywriting, and visual assets for Instagram campaigns. Monitored audience engagement and refined content ideas based on platform performance. Collaborated in weekly content planning and production using shared editorial calendars.

Content Planner Intern at Elitcy - Indonesia

May 1, 2024 - July 1, 2024

Developed and executed a monthly content strategy aligned with business objectives and audience interests. Conducted market research and competitor analysis to identify emerging content opportunities and platform trends. Analyzed social media performance and audience insights to continuously improve content effectiveness. Collaborated with creative teams to produce YouTube content supporting brand engagement.

Social Media Team at Eazy Talk x Commvaganza

September 1, 2023 - November 1, 2023

Planned and designed Instagram content tailored to seasonal product launches. Collaborated with the creative team to produce promotional content while maintaining brand identity. Contributed as on-camera talent for product marketing content.

Advertising (Editing) Member at HMJ (Student Association of the Communication Studies Department)

March 1, 2023 - December 1, 2024

Designed monthly routine content for Instagram feeds and snapgram; visualized briefs; collaborated with content and copywriting teams in the production workflow.