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I'm a results-driven Performance Marketing Executive who specializes in Meta Ads, social media management, and AI-assisted content creation. I enjoy crafting compelling brand narratives and optimizing campaigns across Facebook, Instagram, and TikTok to drive measurable results. I thrive on turning data into engaging content—developing content strategies, reels, and AI-generated assets, and collaborating with creative teams to deliver campaigns that resonate with audiences. My work has delivered high engagement, broad reach, and cost-efficient campaigns while expanding brand voice across digital platforms.…I'm a results-driven Performance Marketing Executive who specializes in Meta Ads, social media management, and AI-assisted content creation. I enjoy crafting compelling brand narratives and optimizing campaigns across Facebook, Instagram, and TikTok to drive measurable results. I thrive on turning data into engaging content—developing content strategies, reels, and AI-generated assets, and collaborating with creative teams to deliver campaigns that resonate with audiences. My work has delivered high engagement, broad reach, and cost-efficient campaigns while expanding brand voice across digital platforms.

Madiha Awan

Performance Marketer, Social Media Manager, Content Strategist, +2

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I'm a results-driven Performance Marketing Executive who specializes in Meta Ads, social media management, and AI-assisted content creation. I enjoy crafting compelling brand narratives and optimizing campaigns across Facebook, Instagram, and TikTok to drive measurable results. I thrive on turning data into engaging content—developing content strategies, reels, and AI-generated assets, and collaborating with creative teams to deliver campaigns that resonate with audiences. My work has delivered high engagement, broad reach, and cost-efficient campaigns while expanding brand voice across digital platforms.…I'm a results-driven Performance Marketing Executive who specializes in Meta Ads, social media management, and AI-assisted content creation. I enjoy crafting compelling brand narratives and optimizing campaigns across Facebook, Instagram, and TikTok to drive measurable results. I thrive on turning data into engaging content—developing content strategies, reels, and AI-generated assets, and collaborating with creative teams to deliver campaigns that resonate with audiences. My work has delivered high engagement, broad reach, and cost-efficient campaigns while expanding brand voice across digital platforms.

Available to hire

I’m a results-driven Performance Marketing Executive who specializes in Meta Ads, social media management, and AI-assisted content creation. I enjoy crafting compelling brand narratives and optimizing campaigns across Facebook, Instagram, and TikTok to drive measurable results.

I thrive on turning data into engaging content—developing content strategies, reels, and AI-generated assets, and collaborating with creative teams to deliver campaigns that resonate with audiences. My work has delivered high engagement, broad reach, and cost-efficient campaigns while expanding brand voice across digital platforms.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Urdu

Fluent

English

Fluent

Panjabi, Punjabi

Advanced

Work Experience

Performance Marketing Executive at Price oye

April 1, 2026 - Present

Manage Meta Ads campaigns across Facebook and Instagram. Develop performance marketing strategies; build brand narratives across digital platforms; create content strategies, AI-assisted content, reels, static posts, and campaign ideas; collaborate with creative and marketing teams; monitor, analyze, and optimize campaign performance; research trends and implement innovative marketing ideas.

Media Analyst at Crescent Solutions

February 1, 2024 - March 1, 2026

Managed multiple client accounts across Facebook, Instagram, and TikTok; planned, launched, and optimized Meta Ads campaigns; created AI-generated reels, promotional videos, social media creatives, and content calendars; developed content strategies and brand narratives. Achievements included 142,482 engagements, 171,405 reach, and 180,671 impressions; generated 6,327 messaging conversations; delivered campaign costs as low as Rs.0.03 per engagement; increased audience engagement by approximately 45%. Also produced professional Urdu voiceovers and led the Facebook team.