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I'm Erin Lobo, a data-driven Digital Analyst with a strong background in marketing performance reporting and digital campaign analysis. I excel at turning complex datasets into clear, actionable insights and presenting them to both technical and non-technical stakeholders. I have hands-on experience with GA4, Google Ads, Looker, Power BI, SQL foundations, and Excel, plus experience with CMS platforms like Shopify and WordPress. In fast-paced agency settings, I collaborate across teams to optimise campaigns, improve ROAS, CPA, conversion rates, and CTR. I'm passionate about staying current with analytics and marketing technologies and applying data to boost brand performance across digital channels. Outside work, I enjoy playing musical instruments in orchestras and exploring how data and creativity intersect in marketing innovations.…I'm Erin Lobo, a data-driven Digital Analyst with a strong background in marketing performance reporting and digital campaign analysis. I excel at turning complex datasets into clear, actionable insights and presenting them to both technical and non-technical stakeholders. I have hands-on experience with GA4, Google Ads, Looker, Power BI, SQL foundations, and Excel, plus experience with CMS platforms like Shopify and WordPress. In fast-paced agency settings, I collaborate across teams to optimise campaigns, improve ROAS, CPA, conversion rates, and CTR. I'm passionate about staying current with analytics and marketing technologies and applying data to boost brand performance across digital channels. Outside work, I enjoy playing musical instruments in orchestras and exploring how data and creativity intersect in marketing innovations.

Erin Lobo

Data Analyst, Marketing Analyst, Digital Marketer, +2

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I'm Erin Lobo, a data-driven Digital Analyst with a strong background in marketing performance reporting and digital campaign analysis. I excel at turning complex datasets into clear, actionable insights and presenting them to both technical and non-technical stakeholders. I have hands-on experience with GA4, Google Ads, Looker, Power BI, SQL foundations, and Excel, plus experience with CMS platforms like Shopify and WordPress. In fast-paced agency settings, I collaborate across teams to optimise campaigns, improve ROAS, CPA, conversion rates, and CTR. I'm passionate about staying current with analytics and marketing technologies and applying data to boost brand performance across digital channels. Outside work, I enjoy playing musical instruments in orchestras and exploring how data and creativity intersect in marketing innovations.…I'm Erin Lobo, a data-driven Digital Analyst with a strong background in marketing performance reporting and digital campaign analysis. I excel at turning complex datasets into clear, actionable insights and presenting them to both technical and non-technical stakeholders. I have hands-on experience with GA4, Google Ads, Looker, Power BI, SQL foundations, and Excel, plus experience with CMS platforms like Shopify and WordPress. In fast-paced agency settings, I collaborate across teams to optimise campaigns, improve ROAS, CPA, conversion rates, and CTR. I'm passionate about staying current with analytics and marketing technologies and applying data to boost brand performance across digital channels. Outside work, I enjoy playing musical instruments in orchestras and exploring how data and creativity intersect in marketing innovations.

Available to hire

I’m Erin Lobo, a data-driven Digital Analyst with a strong background in marketing performance reporting and digital campaign analysis. I excel at turning complex datasets into clear, actionable insights and presenting them to both technical and non-technical stakeholders. I have hands-on experience with GA4, Google Ads, Looker, Power BI, SQL foundations, and Excel, plus experience with CMS platforms like Shopify and WordPress.

In fast-paced agency settings, I collaborate across teams to optimise campaigns, improve ROAS, CPA, conversion rates, and CTR. I’m passionate about staying current with analytics and marketing technologies and applying data to boost brand performance across digital channels. Outside work, I enjoy playing musical instruments in orchestras and exploring how data and creativity intersect in marketing innovations.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Intermediate

Work Experience

Digital Analyst at Dark Horse

May 1, 2024 - Present

Collect and analyse data from Google Ads and GA4 to evaluate campaign effectiveness and ROI; interpret results to create proposals for potential clients across PPC, Paid Social, SEO and Digital PR; focus on paid media campaign metrics including ROAS, CPA, conversion rates, and CTR; apply attribution and multi-channel campaign analysis; proficient with GSC, Looker, Shopify, WordPress, Ahrefs, SEMrush, Meta Ads Manager; experience in agency and marketing environments with cross-functional collaboration.

Digital Projects Assistant (freelance) at Faber Music Ltd

March 1, 2024 - May 1, 2024

Led a short-term project to create product metadata for a renowned music publisher; utilized general SEO tools to craft meta tags and descriptions, managed CMS for website and Amazon; monitored and updated databases, languages, and edited PDFs in Acrobat; manipulated images in Photoshop; performed data handling in Excel and provided administrative support.

Business Development Executive at Rainmaker Consulting

June 1, 2023 - December 1, 2023

Collaborated with advertising, PR and marketing agencies to connect them with C-level executives to create business opportunities; conducted research and analysis of industry trend insights to tailor communications; maintained Salesforce database and stayed up to date on marketing developments; identified new target companies for clients.