Available to hire
I’m a Web Coordinator and Marketing Generalist with a track record of delivering polished websites, scalable digital campaigns, and engaging educational content in remote environments. I design and implement WordPress sites, craft responsive front-end components with HTML, CSS, JavaScript, and PHP, and assemble effective lead-generation forms and web assets for print and online use.
I collaborate across LATAM markets, localizing content into Portuguese and Spanish, analyzing data to optimize performance, and hosting webinars and online courses. I enjoy turning complex requirements into clean, brand-consistent digital experiences and helping teams grow through thoughtful content, SEO, and targeted campaigns.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
Portuguese
Fluent
Spanish; Castilian
Advanced
English
Advanced
Work Experience
LatAm Member Support at ISSA
May 1, 2018 - January 1, 2025Provided responsive support to LATAM members, addressed inquiries, resolved issues, and ensured a positive member experience; supported sales initiatives with lead follow-up, onboarding, and regional outreach; represented ISSA at trade shows; translated marketing materials and communications between English, Spanish, and Portuguese to support regional engagement and accessibility.
Web Coordinator at ISSA
May 1, 2018 - January 1, 2025Managed targeted ad campaigns via Google Ad Manager, maintained and developed multiple WordPress sites with brand consistency, built and customized pages using HTML, CSS, JavaScript, PHP, and page builders (Beaver Builder, Avada, Elementor, WP Bakery). Created lead generation and payment forms; designed assets for web and print; hosted webinars and edited video content for online courses; localized digital content into Portuguese and Spanish; produced web analytics reports to inform strategy and optimize performance.
Marketing Assistant at APICS
June 1, 2015 - May 1, 2016Designed digital materials for website communications, updated website content, assisted in email marketing campaigns to promote initiatives and boost member engagement; generated web analytics reports to track user behavior and support data-driven marketing decisions.
Administrative Assistant at Agência Mateada
March 1, 2013 - August 1, 2013Created graphic design assets for client campaigns across digital and print platforms; assisted in SEO tasks (keyword research, on-page optimization, and performance tracking); supported setup and management of paid ad campaigns on Google Ads and Facebook Ads, optimizing for reach and ROI; sold digital marketing services to small and medium businesses, tailored solutions to client needs; conducted cold calls to generate leads and set up discovery meetings; managed follow-ups with prospects and existing clients to nurture relationships and close sales.
Marketing Assistant at Opções Turismo
September 1, 2012 - February 1, 2013Designed marketing materials for print and digital channels, ensuring brand consistency and visual impact; executed targeted email campaigns to promote products, events, and promotions; coordinated with external suppliers and vendors, managing quotes, timelines, and production quality; managed social media content and scheduling across platforms, increasing audience engagement and brand visibility.
Education
Bachelor at Universidade do Vale do Rio dos Sinos
June 1, 2008 - December 1, 2014Sales Management at Universidade do Vale do Rio dos Sinos
January 1, 2013 - July 3, 2026Customer Relationship Marketing at ESPM/RS - Brazil
July 1, 2011 - July 3, 2026Market Research at Universidade do Vale do Rio dos Sinos
November 1, 2010 - July 3, 2026Bachelor in Mass Communication - Specialization in Advertising at Universidade do Vale do Rio dos Sinos
June 1, 2008 - December 1, 2014Complementary Course - Sales Management at Universidade do Vale do Rio dos Sinos
January 1, 2013 - July 3, 2026Complementary Course - Customer Relationship Marketing at ESPM/RS - Brazil
July 1, 2011 - July 3, 2026Complementary Course - Market Research at Universidade do Vale do Rio dos Sinos
November 1, 2010 - July 3, 2026Bachelor at Universidade do Vale do Rio dos Sinos
June 1, 2008 - December 1, 2014Complementary Course at Universidade do Vale do Rio dos Sinos
January 1, 2013 - July 3, 2026Complementary Course at ESPM/RS - Brazil
July 1, 2011 - July 3, 2026Complementary Course at Universidade do Vale do Rio dos Sinos
November 1, 2010 - July 3, 2026Qualifications
Sales Management
January 1, 2013 - July 3, 2026Customer Relationship Marketing
July 1, 2011 - July 3, 2026Market Research
November 1, 2010 - July 3, 2026Sales Management
January 1, 2013 - July 3, 2026Customer Relationship Marketing
July 1, 2011 - July 3, 2026Market Research
November 1, 2010 - July 3, 2026Industry Experience
Software & Internet, Media & Entertainment, Education, Professional Services, Other, Non-Profit Organization
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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