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Hi, I’m Jennifer Engel, a marketing strategist with 15+ years of experience at the intersection of digital strategy, creative, technical systems, and business operations. I drive measurable CX/UX engagement across paid, earned, and owned channels, including website transformations, PR, events, partnerships, social, email marketing, CRM automation, and multi-channel campaigns. I excel at unifying cross-functional teams and leveraging AI with data-driven insights to scale impact. I’ve led high-visibility programs, launched SaaS products, and delivered campaigns that boost engagement and brand authority. You can view my portfolio in the Featured section of my LinkedIn: linkedin.com/in/jenniferengelxo.…Hi, I’m Jennifer Engel, a marketing strategist with 15+ years of experience at the intersection of digital strategy, creative, technical systems, and business operations. I drive measurable CX/UX engagement across paid, earned, and owned channels, including website transformations, PR, events, partnerships, social, email marketing, CRM automation, and multi-channel campaigns. I excel at unifying cross-functional teams and leveraging AI with data-driven insights to scale impact. I’ve led high-visibility programs, launched SaaS products, and delivered campaigns that boost engagement and brand authority. You can view my portfolio in the Featured section of my LinkedIn: linkedin.com/in/jenniferengelxo.

Jennifer Engel

Marketing Strategist, Brand Strategist, Marketing Consultant, +2

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Hi, I’m Jennifer Engel, a marketing strategist with 15+ years of experience at the intersection of digital strategy, creative, technical systems, and business operations. I drive measurable CX/UX engagement across paid, earned, and owned channels, including website transformations, PR, events, partnerships, social, email marketing, CRM automation, and multi-channel campaigns. I excel at unifying cross-functional teams and leveraging AI with data-driven insights to scale impact. I’ve led high-visibility programs, launched SaaS products, and delivered campaigns that boost engagement and brand authority. You can view my portfolio in the Featured section of my LinkedIn: linkedin.com/in/jenniferengelxo.…Hi, I’m Jennifer Engel, a marketing strategist with 15+ years of experience at the intersection of digital strategy, creative, technical systems, and business operations. I drive measurable CX/UX engagement across paid, earned, and owned channels, including website transformations, PR, events, partnerships, social, email marketing, CRM automation, and multi-channel campaigns. I excel at unifying cross-functional teams and leveraging AI with data-driven insights to scale impact. I’ve led high-visibility programs, launched SaaS products, and delivered campaigns that boost engagement and brand authority. You can view my portfolio in the Featured section of my LinkedIn: linkedin.com/in/jenniferengelxo.

Available to hire

Hi, I’m Jennifer Engel, a marketing strategist with 15+ years of experience at the intersection of digital strategy, creative, technical systems, and business operations. I drive measurable CX/UX engagement across paid, earned, and owned channels, including website transformations, PR, events, partnerships, social, email marketing, CRM automation, and multi-channel campaigns. I excel at unifying cross-functional teams and leveraging AI with data-driven insights to scale impact.

I’ve led high-visibility programs, launched SaaS products, and delivered campaigns that boost engagement and brand authority. You can view my portfolio in the Featured section of my LinkedIn: linkedin.com/in/jenniferengelxo.

Skills

Experience Level

Expert

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Intermediate

Language

English

Fluent

Work Experience

Digital Marketing Strategist at LegalEASE - Legal Benefits

September 1, 2022 - November 1, 2025

Led high-visibility initiatives including a National TV Segment, Disaster Recovery Campaign, Thought Leadership Program for the CEO, and a SaaS product launch (LAMP), increasing member utilization by 44% and improving response time from 3+ days to hours. Executed a 30-day Domestic Violence Awareness campaign that surpassed a $50,000 fundraising goal with 92% employee participation. Managed vendor relations, a $550K budget, contract negotiations, and invoicing. Defined content and creative direction for all projects.

Marketing Manager at Ecosystem Planning and Restoration

August 1, 2019 - July 1, 2021

Drove nationwide proposal pipeline targeting RFPs/RFQs, sharpening positioning and increasing win rates. Built omnichannel marketing strategy across five platforms (Facebook, LinkedIn, Twitter, YouTube, Instagram), establishing brand voice and content calendar. Led creative and content direction for marketing collateral, standardized proposal templates, and coached team on content development and presentation. Managed website updates, SEO, and tradeshow marketing.

Lead Marketing Designer, Client Services at NAI Partners

June 1, 2018 - December 1, 2018

Developed a full suite of commercial real estate marketing collateral, supported broker business development and client acquisition. Managed end-to-end Salesforce CRM administration for active listings and campaigns, coordinated photography, vendor CMS management, and ensured consistent brand presentation across third-party CMS platforms.

Lead Digital Marketing / Online Producer & Project Manager at Houston Community Newspapers (yourhoustonnews.com / houstonchronicle.com/neighborhood)

November 1, 2007 - August 1, 2016

Led digital transformation and web strategy across 24 company sites, significantly improving UI/UX and audience engagement. Managed 300+ ad placements monthly, delivering $100K+ monthly ad revenue and over $1M annually. Built and scaled marketing automation, authored detailed specs for an advertising database supporting 50+ sites, and led a 5-person team.