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Hi, I’m Payal Singh, a social media strategist and communications professional based in Brighton, UK, with 5+ years of experience building campaigns that drive action on climate, race equity, education, and waste management. I specialize in content creation, audience research, community engagement, visual design, and cross-cultural storytelling. In my current role as Social Media Strategy Intern at Social for Good, I help with client social media audits, strategic recommendations, and campaign support across Instagram, Meta, X, and LinkedIn.…Hi, I’m Payal Singh, a social media strategist and communications professional based in Brighton, UK, with 5+ years of experience building campaigns that drive action on climate, race equity, education, and waste management. I specialize in content creation, audience research, community engagement, visual design, and cross-cultural storytelling. In my current role as Social Media Strategy Intern at Social for Good, I help with client social media audits, strategic recommendations, and campaign support across Instagram, Meta, X, and LinkedIn.

Payal Singh

Graphic Designer, Content Creator, Photographer, +2

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Hi, I’m Payal Singh, a social media strategist and communications professional based in Brighton, UK, with 5+ years of experience building campaigns that drive action on climate, race equity, education, and waste management. I specialize in content creation, audience research, community engagement, visual design, and cross-cultural storytelling. In my current role as Social Media Strategy Intern at Social for Good, I help with client social media audits, strategic recommendations, and campaign support across Instagram, Meta, X, and LinkedIn.…Hi, I’m Payal Singh, a social media strategist and communications professional based in Brighton, UK, with 5+ years of experience building campaigns that drive action on climate, race equity, education, and waste management. I specialize in content creation, audience research, community engagement, visual design, and cross-cultural storytelling. In my current role as Social Media Strategy Intern at Social for Good, I help with client social media audits, strategic recommendations, and campaign support across Instagram, Meta, X, and LinkedIn.

Available to hire

Hi, I’m Payal Singh, a social media strategist and communications professional based in Brighton, UK, with 5+ years of experience building campaigns that drive action on climate, race equity, education, and waste management.

I specialize in content creation, audience research, community engagement, visual design, and cross-cultural storytelling. In my current role as Social Media Strategy Intern at Social for Good, I help with client social media audits, strategic recommendations, and campaign support across Instagram, Meta, X, and LinkedIn.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Hindi

Advanced

Work Experience

Social Media Strategy Intern at Social for Good

June 1, 2026 - Present

Led a comprehensive social media audit for client Help on Your Doorstep across Instagram, Meta, X, and LinkedIn, using performance data, audience research, and competitor benchmarking to identify Instagram as the highest-growth channel (+111% reach) and deliver 10+ strategic recommendations on content and channel investment. Created Canva design assets and visual recommendations to support brand consistency and content delivery across client channels. Supported influencer campaign research for Cafe Direct, vetting content creators’ profiles for brand safety. Shadowed Meta paid social delivery for Manchester Trust Foundation and project documentation processes to build campaign and budget management skills. Developed and delivered an internal Claude AI workshop and personalised 1:1 sessions to upskill the team on AI-assisted workflows.

Race Equity Communications Officer at University of Sussex

October 1, 2025 - May 1, 2026

Created Instagram content and campaign assets enhancing visibility of race equity goals across staff and student audiences. Coordinated communications for Sussex Festival of Ideas, organizing cross-stakeholder panel and driving campus engagement. Designed and delivered workshops reaching 30+ student representatives across four faculties on race equity issues. Co-delivered advocacy training with Race Equity Lead, strengthening departmental action planning.

Freelance Graphic Designer & Campaign Creator at Kachrewalas Foundation (Waste People)

February 1, 2025 - Present

Designed 5 waste management campaign posters for Andaman Islands using humor and stark visuals. Developed Hindi-language messaging strategy ensuring cultural relevance and behaviour change.

Climate Fellow at Sustainability Mafia

November 1, 2024 - January 1, 2025

Collaborated with 5+ climate tech experts on communications around waste management and circular economy. Built cross-sector networks and sustainability communications expertise through interdisciplinary workshops.

Teaching Fellow & SustainED Founder at Teach For India

June 1, 2022 - May 1, 2024

Founded SustainED sustainability campaign across 5+ schools, impacting 190+ students and 40+ parents. Delivered sustainability speech at The American Embassy School to 20+ nationalities. Secured $1,320 in funding for educational resources benefiting 150+ students.

Social Media Consultant at Meraki Digital

March 1, 2022 - May 1, 2022

Spearheaded social media marketing efforts for client Daily Dump, devising strategies to boost online presence. Formulated and implemented content plans across Reddit, Instagram, and Facebook. Crafted event scripts and identified guest speakers; generated creative concepts for live brand events, including anniversary celebrations.

Waste Management Fellow at Indiahikes

May 1, 2018 - September 1, 2018

Grew IH Greentrails Instagram by 700+ followers through strategic content and community engagement. Delivered public speeches on waste segregation to 2,000+ combined audience (trekkers, students, teachers). Led 25+ upcycling workshops and implemented zero-waste system diverting 3,000 kg of waste.