I'm Eddy Cahyadi, a London-based digital marketing strategist with 10+ years helping brands, creators, and SMEs grow by turning content into measurable outcomes. I blend storytelling with data-driven decision-making, and I’ve led AI-assisted workflows to scale channels, build communities, and drive paid campaigns that perform. From growing a flagship storytelling brand to crafting end-to-end AI content pipelines and high-ROI paid activations, I focus on creating audiences that stay, engage, and convert. I’m passionate about accessible, systems-driven growth and sharing practical, AI-enhanced workflows with teams and SMEs to unlock sustainable progress.

Eddy Cahyadi

I'm Eddy Cahyadi, a London-based digital marketing strategist with 10+ years helping brands, creators, and SMEs grow by turning content into measurable outcomes. I blend storytelling with data-driven decision-making, and I’ve led AI-assisted workflows to scale channels, build communities, and drive paid campaigns that perform. From growing a flagship storytelling brand to crafting end-to-end AI content pipelines and high-ROI paid activations, I focus on creating audiences that stay, engage, and convert. I’m passionate about accessible, systems-driven growth and sharing practical, AI-enhanced workflows with teams and SMEs to unlock sustainable progress.

Available to hire

I’m Eddy Cahyadi, a London-based digital marketing strategist with 10+ years helping brands, creators, and SMEs grow by turning content into measurable outcomes. I blend storytelling with data-driven decision-making, and I’ve led AI-assisted workflows to scale channels, build communities, and drive paid campaigns that perform.

From growing a flagship storytelling brand to crafting end-to-end AI content pipelines and high-ROI paid activations, I focus on creating audiences that stay, engage, and convert. I’m passionate about accessible, systems-driven growth and sharing practical, AI-enhanced workflows with teams and SMEs to unlock sustainable progress.

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Language

Indonesian
Fluent
English
Advanced

Work Experience

Founder & Content Growth Lead at Prestigeholics
April 1, 2015 - Present
Built a flagship storytelling brand to 9.5M+ LINE friends, 1.6M Facebook followers, and 1.3M Instagram followers — sustained for over a decade through organic, community-driven growth. Own end-to-end content strategy: editorial planning, copywriting, creative direction, and platform-specific optimisation across four major channels. Won 2× LINE Content Creator Awards (2015, 2016) and featured by LINE as an official platform success story. Extended the brand into publishing with two commercially released titles, Dear Girl (2016) and Dear Woman (2025).
Founder & Digital Marketing Strategist at Prestige Advertising Group
April 1, 2015 - Present
Founded and lead a digital marketing agency that has supported 10,000+ SMEs across food, beauty, wellness, and consumer sectors with content, growth, and paid social services. Built and managed digital communities totalling 10M+ followers across LINE, Instagram, Facebook, and TikTok, generating 20M+ monthly engagements and 100M+ monthly views. Grew @cat.ai.show on TikTok to 630K+ followers and 100M+ views using AI-assisted content creation and a full end-to-end AI content pipeline from ideation to publishing. Planned and optimised TikTok paid campaigns delivering 3.7M+ impressions at an average CPM of £0.27, combining creative testing with granular audience targeting. Advise SMEs on audience targeting, campaign optimisation, and performance analytics — with promote campaigns averaging 500% ROAS.
Account Manager at Panin Bank
June 1, 2011 - June 1, 2012
Managed client relationships and loan application processing for the lending team, helping the branch consistently meet its monthly lending target of IDR 500M.

Education

Doctor of Business Administration (DBA) at University of the West of Scotland
January 1, 2016 - July 3, 2026
MSc International Marketing at Hult International Business School
January 1, 2013 - January 1, 2014
Graduate Diploma, Business Economics at City St George's, University of London
January 1, 2013 - January 1, 2013
Master of Management, Finance at University of Indonesia
January 1, 2009 - January 1, 2010
Bachelor of Economics, Accounting at Universitas Pelita Harapan
January 1, 2005 - January 1, 2009

Qualifications

AI Fluency: Framework & Foundations
January 1, 2026 - July 3, 2026
Executive Leadership Programme
January 1, 2024 - July 3, 2026
University-Certified Master's Programme, Project Management
January 1, 2023 - January 1, 2024
University-Certified Master's Programme, Big Data & Business Intelligence
January 1, 2022 - January 1, 2023
SEO Fundamentals Certification
January 1, 2021 - July 3, 2026
Digital Marketing Certification
January 1, 2020 - July 3, 2026
Content & Inbound Marketing Certifications
January 1, 2020 - July 3, 2026
Social Marketing Certification
January 1, 2020 - July 3, 2026
Postgraduate Diploma, Digital Marketing
January 1, 2018 - January 1, 2019
Certified Digital Marketing Expert
January 1, 2018 - July 3, 2026

Industry Experience

Media & Entertainment, Professional Services, Consumer Goods, Retail, Software & Internet