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Hi, I’m Sam Hollans. I’m a data-driven social media strategist and digital marketing freelancer based in New York City. Since 2015, I’ve built and scaled high-performing brands across TikTok, Instagram, Facebook, and Snapchat, handling everything from growth strategy and P&L to inventory forecasting and affiliate management. I’ve helped launch and grow category-leading brands in various spaces and consistently deliver measurable growth for clients and agencies. I enjoy turning creative ideas into tangible results, whether launching a new TikTok Shop category, optimizing ad spend, or coordinating influencer programs. I’ve worked with over 220 clients and led initiatives that drive multi-million GMV, significant follower growth, and impactful campaigns across multiple platforms. I’m always exploring new tools and strategies to stay ahead in a fast-moving digital landscape.…Hi, I’m Sam Hollans. I’m a data-driven social media strategist and digital marketing freelancer based in New York City. Since 2015, I’ve built and scaled high-performing brands across TikTok, Instagram, Facebook, and Snapchat, handling everything from growth strategy and P&L to inventory forecasting and affiliate management. I’ve helped launch and grow category-leading brands in various spaces and consistently deliver measurable growth for clients and agencies. I enjoy turning creative ideas into tangible results, whether launching a new TikTok Shop category, optimizing ad spend, or coordinating influencer programs. I’ve worked with over 220 clients and led initiatives that drive multi-million GMV, significant follower growth, and impactful campaigns across multiple platforms. I’m always exploring new tools and strategies to stay ahead in a fast-moving digital landscape.

Sam Hollans

Content Creator, Content Producer, Marketing Strategist, +2

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Hi, I’m Sam Hollans. I’m a data-driven social media strategist and digital marketing freelancer based in New York City. Since 2015, I’ve built and scaled high-performing brands across TikTok, Instagram, Facebook, and Snapchat, handling everything from growth strategy and P&L to inventory forecasting and affiliate management. I’ve helped launch and grow category-leading brands in various spaces and consistently deliver measurable growth for clients and agencies. I enjoy turning creative ideas into tangible results, whether launching a new TikTok Shop category, optimizing ad spend, or coordinating influencer programs. I’ve worked with over 220 clients and led initiatives that drive multi-million GMV, significant follower growth, and impactful campaigns across multiple platforms. I’m always exploring new tools and strategies to stay ahead in a fast-moving digital landscape.…Hi, I’m Sam Hollans. I’m a data-driven social media strategist and digital marketing freelancer based in New York City. Since 2015, I’ve built and scaled high-performing brands across TikTok, Instagram, Facebook, and Snapchat, handling everything from growth strategy and P&L to inventory forecasting and affiliate management. I’ve helped launch and grow category-leading brands in various spaces and consistently deliver measurable growth for clients and agencies. I enjoy turning creative ideas into tangible results, whether launching a new TikTok Shop category, optimizing ad spend, or coordinating influencer programs. I’ve worked with over 220 clients and led initiatives that drive multi-million GMV, significant follower growth, and impactful campaigns across multiple platforms. I’m always exploring new tools and strategies to stay ahead in a fast-moving digital landscape.

Available to hire

Hi, I’m Sam Hollans. I’m a data-driven social media strategist and digital marketing freelancer based in New York City. Since 2015, I’ve built and scaled high-performing brands across TikTok, Instagram, Facebook, and Snapchat, handling everything from growth strategy and P&L to inventory forecasting and affiliate management. I’ve helped launch and grow category-leading brands in various spaces and consistently deliver measurable growth for clients and agencies.

I enjoy turning creative ideas into tangible results, whether launching a new TikTok Shop category, optimizing ad spend, or coordinating influencer programs. I’ve worked with over 220 clients and led initiatives that drive multi-million GMV, significant follower growth, and impactful campaigns across multiple platforms. I’m always exploring new tools and strategies to stay ahead in a fast-moving digital landscape.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Shop Category Manager at TikTok

August 1, 2024 - Present

Co-launched the Men’s Care category on TikTok Shop; directly managed 40+ accounts and assisted 12 high-potential key accounts. Oversaw $2M/month GMV and supported ~$6M/month in Q4. Achieved +43% growth in Q3, +75% in Q4, and +59% in Q1 for directly managed accounts; advised top brands on personalized E‑Commerce & Social Media strategies; incubated multiple sellers from cold start to 6-figure months. Led and negotiated sales & marketing strategies across ads, content, affiliate outreach & management, product assortment, promotions, fulfillment & operations, PDPs, campaigns, and live selling.

TikTok Shop Category Manager at TikTok Shop

August 1, 2024 - Present

Co-launched the Men's Care category on TikTok Shop, directly managing 40+ accounts and assisting with 12 high-potential key accounts. Directly managed $2M/month GMV and supported ~$6M/month in Q4. Achieved account growth: +43% in Q3, +75% in Q4, +59% in Q1; key accounts +108% in Q4. Advised on personalized e-commerce & social media strategies to drive QoQ GMV growth. Incubated sellers from cold start to six-figure months. Led and negotiated sales & marketing strategies, guiding ads, content, affiliate outreach & management, product assortment, promotions, fulfillment & operations, PDPs, campaigns, and live selling.

Influencer Marketing Coordinator (Freelance) at Semrush

February 1, 2024 - June 1, 2024

Created influencer lists for Instagram, TikTok, & LinkedIn influencers to support Semrush campaigns. Handled outreach, negotiated rates, and tracked engagement on behalf of Semrush.

Digital Marketing Intern, E-Commerce & Influencer Marketing at L’Oréal (Biolage)

June 1, 2023 - August 1, 2023

Partnered with the Director of E-Commerce at Biolage to develop the Spanish language storefront for Biolage on Amazon. Managed timelines and ensured accuracy and brand alignment for 45 product pages. Assisted with two influencer campaigns for Biolage, producing millions of impressions; vetted and analyzed current influencers, designed performance reports, and created print media for influencer care packs.

Junior Creative Strategist & Content Producer (Freelance) at InBeat Agency (Performance Marketing Agency)

May 1, 2023 - March 1, 2025

Assisted with ~16 accounts as a creative strategist, creating Google & UGC Paid Social ads; scripted videos, designed static ads, developed new angles, researched competitors, identified trends, crafted creative briefs, and guided post-production on high-performing creative.

Digital Marketing Fellow & Social Media Fellow at BluShark Digital

May 1, 2022 - May 1, 2023

Involved in content creation, Wordpress, SEO, ghostwriting, and media research.

Digital Marketing Fellow & Social Media Fellow at BluShark Digital (SEO Marketing Agency)

May 1, 2022 - May 1, 2023

Involved in content creation, WordPress, SEO, ghostwriting, and media research.

Social Media Entrepreneur & Strategist at Mas Multi Media LLC

January 1, 2015 - Present

Directly managed TikTok Shop with $2M monthly GMV, $400k in ads budgets, and 2 affiliate managers; led full-service strategy including P&Ls, inventory forecasting, affiliate management, product pricing, and client communications. Helped build the #1 Card Game Brand, #1 Tanning Brand, #1 Men’s Grooming Brand, and #1 Men’s Bodycare Brand. Drove organic growth to 12M+ followers across Instagram, TikTok, Facebook, and Snapchat, with 2B+ views on TikTok and over $300k profit from owned accounts. Worked with 220+ clients as a social media consultant & strategist.