I’m a passionate UGC and content creator who specializes in creating authentic, engaging short-form videos that resonate with audiences and drive results for brands. I enjoy bringing products and services to life through relatable storytelling, trend-driven content, and natural on-camera presence. With experience creating content across beauty, skincare, lifestyle, wellness, and consumer products, I’m comfortable adapting to different brand voices, following creative briefs, and consistently delivering high-quality content optimized for TikTok, Instagram Reels, YouTube Shorts, and Facebook. I’m reliable, creative, and always excited to build long-term partnerships with brands.

Genna Potschka

I’m a passionate UGC and content creator who specializes in creating authentic, engaging short-form videos that resonate with audiences and drive results for brands. I enjoy bringing products and services to life through relatable storytelling, trend-driven content, and natural on-camera presence. With experience creating content across beauty, skincare, lifestyle, wellness, and consumer products, I’m comfortable adapting to different brand voices, following creative briefs, and consistently delivering high-quality content optimized for TikTok, Instagram Reels, YouTube Shorts, and Facebook. I’m reliable, creative, and always excited to build long-term partnerships with brands.

Available to hire

I’m a passionate UGC and content creator who specializes in creating authentic, engaging short-form videos that resonate with audiences and drive results for brands. I enjoy bringing products and services to life through relatable storytelling, trend-driven content, and natural on-camera presence. With experience creating content across beauty, skincare, lifestyle, wellness, and consumer products, I’m comfortable adapting to different brand voices, following creative briefs, and consistently delivering high-quality content optimized for TikTok, Instagram Reels, YouTube Shorts, and Facebook. I’m reliable, creative, and always excited to build long-term partnerships with brands.

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Language

English
Fluent
French
Beginner

Work Experience

Social Media Intern at Soleil Magazine
January 1, 2026 - Present
As a Social Media Intern, I create and edit engaging content for Instagram and TikTok, support content planning, and help grow the magazine’s online presence through trend research and audience engagement.
Volunteer at FSHD Society Ontario Chapter
January 1, 2025 - Present
Volunteered with the FSHD Society Ontario Chapter, helping organize and set up the annual Walk & Roll event, run all social media accounts and complete content creation, as well as assisting in creating and distributing informational flyers to raise awareness and support those affected by FSHD.
Summer Camp Counselor at Round The Bend Summer Harvest Camp
January 1, 2024 - Present
Worked closely with children during their time at camp; used conflict management skills; created Instagram posts such as stories and reels to market the business; collaborated with coworkers to provide an unforgettable summer camp experience.

Education

Fashion Business Program at Vogue College of Fashion
June 1, 2025 - July 31, 2025
A Founders Journey - An Entrepreneurial Process at IVEY Business School
June 1, 2025 - July 31, 2025
Bachelor of Arts at Toronto Metropolitan University
September 1, 2026 - June 1, 2030

Qualifications

First Aid CPR + AED Certificate
January 11, 2030 - July 4, 2026
CPR Certification - St. John Ambulance
January 1, 2023 - July 4, 2026
DECA Participation
January 1, 2023 - December 31, 2023
A Founders Journey - An Entrepreneurial Process
June 1, 2025 - July 31, 2025

Industry Experience

Education, Media & Entertainment, Non-Profit Organization, Software & Internet, Professional Services