I am a results-driven Social Media Manager with expertise in strategy, content creation, community management, audience engagement, analytics, and brand development. I excel at creating compelling content, managing publishing schedules, and maintaining consistent brand messaging to support marketing objectives. I analyse performance metrics, identify trends, and optimise strategies to boost campaign effectiveness. I enjoy collaborating with cross-functional teams, responding to customer inquiries, and driving sustainable audience growth and engagement.

EDNA ECHIEJILE

I am a results-driven Social Media Manager with expertise in strategy, content creation, community management, audience engagement, analytics, and brand development. I excel at creating compelling content, managing publishing schedules, and maintaining consistent brand messaging to support marketing objectives. I analyse performance metrics, identify trends, and optimise strategies to boost campaign effectiveness. I enjoy collaborating with cross-functional teams, responding to customer inquiries, and driving sustainable audience growth and engagement.

Available to hire

I am a results-driven Social Media Manager with expertise in strategy, content creation, community management, audience engagement, analytics, and brand development.

I excel at creating compelling content, managing publishing schedules, and maintaining consistent brand messaging to support marketing objectives. I analyse performance metrics, identify trends, and optimise strategies to boost campaign effectiveness. I enjoy collaborating with cross-functional teams, responding to customer inquiries, and driving sustainable audience growth and engagement.

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Experience Level

Language

English
Fluent

Work Experience

Social Media Manager at LWB Ltd
January 1, 2026 - Present
Develop multi-platform social media strategies across LinkedIn, Instagram and Facebook, increasing brand reach, engagement and qualified candidate enquiries. Plan monthly content calendars, improving posting consistency and follower growth. Manage paid advertising campaigns with audience segmentation and retargeting, reducing cost per lead while increasing applications generated. Analyse campaign metrics weekly, implementing optimisations that improved ROI across three active channels. Build community engagement workflows, improving response times and trust indicators.
Brand Activation & Luxury Retail Marketing Executive at N2O Marketing Agency
January 1, 2023 - January 1, 2026
Designed and managed the firm’s website using CMS, increasing website traffic by 25% through SEO optimisation. Represented premium brands across experiential campaigns, creating branded content moments that increased live campaign conversions. Produced in-store social content (reels, product showcases), driving impressions above monthly targets. Delivered luxury demonstrations and storytelling experiences that boosted purchase conversions. Collected customer feedback and insights, turning findings into campaign recommendations that improved messaging and engagement.
Social Media Manager at Premium Pensions Ltd
January 1, 2022 - January 1, 2023
Created digital awareness campaigns across multiple channels, increasing customer enquiries and expanding the monthly qualified lead pipeline. Managed client communications via email, calls and social platforms, improving response times and customer retention. Designed educational content simplifying pension benefits, boosting engagement and webinar registrations. Conducted competitor and audience research to refine messaging, improving relevance scores and CTR. Produced weekly performance reports to optimise budget allocation and marketing efficiency.
Social Media Manager at Eye Accessories
January 1, 2020 - January 1, 2022
Analysed customer purchasing behaviour and campaign data to drive strategies increasing average basket value. Recruited and coached staff on customer experience and upselling. Coordinated merchandising displays and product launches, improving product visibility and repeat visits. Implemented loyalty and referral initiatives online to generate returning customers and strengthen local advocacy.

Education

MSc. Management at University of Hertfordshire
January 11, 2030 - January 1, 2024
BSc. Animal Science at University of Calabar
January 11, 2030 - January 1, 2021

Qualifications

CPD Accredited, Digital Marketing Bootcamp
January 11, 2030 - January 1, 2026
Microsoft Excel & PowerPoint Training
January 11, 2030 - July 4, 2026
Business Simulation Programme
January 11, 2030 - July 4, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Retail