Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I'm a marketing professional with experience in campaign execution, audience growth, email marketing, social media, SEO, and performance analytics. I track engagement, traffic sources, email metrics, and audience behavior to optimize content and campaign performance. Google Analytics Certified with hands-on exposure to paid content promotion, campaign reporting, and growth-focused digital marketing across U.S. and Chinese platforms.…I'm a marketing professional with experience in campaign execution, audience growth, email marketing, social media, SEO, and performance analytics. I track engagement, traffic sources, email metrics, and audience behavior to optimize content and campaign performance. Google Analytics Certified with hands-on exposure to paid content promotion, campaign reporting, and growth-focused digital marketing across U.S. and Chinese platforms.

Manqi Cai

Content Creator, Marketer, Social Media Manager, +2





I'm a marketing professional with experience in campaign execution, audience growth, email marketing, social media, SEO, and performance analytics. I track engagement, traffic sources, email metrics, and audience behavior to optimize content and campaign performance. Google Analytics Certified with hands-on exposure to paid content promotion, campaign reporting, and growth-focused digital marketing across U.S. and Chinese platforms.…I'm a marketing professional with experience in campaign execution, audience growth, email marketing, social media, SEO, and performance analytics. I track engagement, traffic sources, email metrics, and audience behavior to optimize content and campaign performance. Google Analytics Certified with hands-on exposure to paid content promotion, campaign reporting, and growth-focused digital marketing across U.S. and Chinese platforms.

Available to hire

I’m a marketing professional with experience in campaign execution, audience growth, email marketing, social media, SEO, and performance analytics. I track engagement, traffic sources, email metrics, and audience behavior to optimize content and campaign performance.

Google Analytics Certified with hands-on exposure to paid content promotion, campaign reporting, and growth-focused digital marketing across U.S. and Chinese platforms.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Chinese

Fluent

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Marketing Specialist at Tivoli LLC

June 1, 2024 - Present

Manage cross-channel marketing campaigns across LinkedIn, Facebook, Instagram, email, website, and YouTube. Develop and distribute monthly Mailchimp newsletters and track metrics to optimize campaign performance. Monitor website traffic and user behavior through Google Analytics to inform content and channel strategy. Implement SEO best practices using SEMrush and Ahrefs to improve discoverability. Create digital marketing assets supporting lead generation, audience engagement, and product promotion. Execute post-event email campaigns and lead-follow-up initiatives to drive engagement and support pipeline growth.

Content Creator at RedNote

January 1, 2016 - June 1, 2026

Managed a Southern California lifestyle account focused on dining, travel, and local experiences. Achieved 300+ average likes per post, with top-performing content reaching 230K+ views. Used paid content promotion to improve target audience reach, engagement, and performance.

Digital Communications Intern at USC Rossier School of Education

January 1, 2024 - June 1, 2024

Increased overall social engagement by 23% through content optimization and audience-focused communication strategies. Managed multi-platform content and calendar supporting institutional campaigns and events. Leveraged social listening tools and analytics to identify trends and refine messaging strategy.

Product Marketing Intern at Walmart Data Ventures

June 1, 2023 - August 1, 2023

Developed marketing collateral, executive presentations, videos, and newsletters supporting go-to-market initiatives. Conducted market and competitive research to support product positioning and campaign planning. Created a Generative AI product explainer video presented to senior leadership.

Social Media Marketing Intern at USC Center on Public Diplomacy

October 1, 2022 - June 1, 2023

Managed digital content and promotional campaigns supporting public diplomacy programs and events. Supported livestream production through OBS and Zoom while monitoring audience participation and engagement.

Strategic Marketing & Event Operator at Beijing Xinhuanet Co., Ltd.

June 1, 2021 - September 1, 2021

Increased Weibo followers by 25% within three months through content strategy and audience engagement initiatives. Developed promotional campaigns generating 20M+ topic reads and 2M+ clicks. Coordinated multi-channel marketing initiatives across media partners, sponsors, and stakeholders for a 22-city nationwide campaign generating 40M+ engagements.

Assistant Director at Hunan TV - Happy Camp (A 20-year celebrity variety show)

June 1, 2019 - September 1, 2019

Supported content production for a nationally recognized entertainment program generating 2.4B+ views. Coordinated communication among creative, production, and talent teams to ensure timely content delivery.

Digital Communications Intern at USC Rosssier School of Education

January 1, 2024 - June 1, 2024

Increased overall social engagement by 23% through content optimization and audience-focused communication strategies; managed multi-platform content and calendar; leveraged social listening tools to identify trends and refine messaging.

Assistant Director at Hunan TV - Happy Camp

June 1, 2019 - September 1, 2019

Supported content production for a nationally recognized entertainment program; coordinated communication among creative, production, and talent teams to ensure timely content delivery.