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I am an energetic multidisciplinary Creative Director shaping brands across global markets. I build high-performing creative teams rooted in curiosity, collaboration, and strategic thinking, driving brand evolution across content, experience and 360° campaigns while streamlining workflows. I have a deep understanding of cultural zeitgeist, craft, and brand heritage, and I thrive on embedding new creative direction at pace with hands-on execution. I lead with strategic vision while fostering collaboration, curiosity, and positive culture, delivering impactful work across digital, retail, and campaigns, and accelerating brand transformation in fast-moving markets.…I am an energetic multidisciplinary Creative Director shaping brands across global markets. I build high-performing creative teams rooted in curiosity, collaboration, and strategic thinking, driving brand evolution across content, experience and 360° campaigns while streamlining workflows. I have a deep understanding of cultural zeitgeist, craft, and brand heritage, and I thrive on embedding new creative direction at pace with hands-on execution. I lead with strategic vision while fostering collaboration, curiosity, and positive culture, delivering impactful work across digital, retail, and campaigns, and accelerating brand transformation in fast-moving markets.

Megan Heinl

Creative Director, Art Director, Graphic Designer, +2

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I am an energetic multidisciplinary Creative Director shaping brands across global markets. I build high-performing creative teams rooted in curiosity, collaboration, and strategic thinking, driving brand evolution across content, experience and 360° campaigns while streamlining workflows. I have a deep understanding of cultural zeitgeist, craft, and brand heritage, and I thrive on embedding new creative direction at pace with hands-on execution. I lead with strategic vision while fostering collaboration, curiosity, and positive culture, delivering impactful work across digital, retail, and campaigns, and accelerating brand transformation in fast-moving markets.…I am an energetic multidisciplinary Creative Director shaping brands across global markets. I build high-performing creative teams rooted in curiosity, collaboration, and strategic thinking, driving brand evolution across content, experience and 360° campaigns while streamlining workflows. I have a deep understanding of cultural zeitgeist, craft, and brand heritage, and I thrive on embedding new creative direction at pace with hands-on execution. I lead with strategic vision while fostering collaboration, curiosity, and positive culture, delivering impactful work across digital, retail, and campaigns, and accelerating brand transformation in fast-moving markets.

Available to hire

I am an energetic multidisciplinary Creative Director shaping brands across global markets. I build high-performing creative teams rooted in curiosity, collaboration, and strategic thinking, driving brand evolution across content, experience and 360° campaigns while streamlining workflows. I have a deep understanding of cultural zeitgeist, craft, and brand heritage, and I thrive on embedding new creative direction at pace with hands-on execution.
I lead with strategic vision while fostering collaboration, curiosity, and positive culture, delivering impactful work across digital, retail, and campaigns, and accelerating brand transformation in fast-moving markets.

Skills

Editorial Illustration

Experience Level

Expert

Expert

Expert

Expert

Editorial Illustration

Intermediate

Fashion Design

Intermediate

Magazine

Intermediate

Product Design

Intermediate

Language

Japanese

Intermediate

French

Intermediate

Work Experience

Director of Creative and Content at John Lewis

October 1, 2022 - July 1, 2026

Led a creative team of 100+ across content, copy, art direction, design, creative operations, production and photo studios. Evolved brand to an aspirational positioning across fashion, home, tech and beauty; delivered a consistent vision across digital, retail and campaign channels; shaped high-impact brand activity and supported wider commercial initiatives. Highlights include rebrand of John Lewis Money with Pentagram and in-house teams; launched Foundation magazine in under 3 months; directed 'One Thing Can Make the Room' national outdoor campaign; steered collaborations with Labrum, A.W.A.K.E. Mode, and Rejina Pyo across packaging, campaigns, and in-store activation; first in-house creative team Apple commissioned to create bespoke content for product launches; supported advertising agency on national Christmas campaigns.

Senior Art Director at Monica Vinader

October 1, 2017 - July 1, 2019

Partnered with founder to create a consistent premium experience across UK, USA and APAC; implemented above- and below-the-line brand direction across graphic design, windows, packaging, art direction and tone of voice with in-house and agency teams. Highlights include the 10 year campaign; Chelsea in Bloom window display and international rollout; experimental pop-up store; Selfridges Manchester OOH campaign delivered in under 24 hours.

Senior Art Director at Anthropologie

February 1, 2012 - February 1, 2017

Set creative strategy for EU brand tone of voice; built a high-functioning creative team balancing cohesion with US teams; produced content across print, in-store, social and digital channels in English and German; worked in an agile and resourceful way to deliver assets.

Senior Graphic Designer at ASOS.com

September 1, 2008 - February 1, 2012

Managed a mid-sized design team during a period of international growth and rapid change; upskilled the team to deliver beyond digital channels and own projects requiring an elevated tone of voice. Highlights include brand guidelines for ASOS Beauty; packaging, exclusive project launches, press days and collaborations.

Freelance Creative Consultant at Megan Heinl Ltd.

August 1, 2007 - October 1, 2022

Supported luxury brands, retailers and agencies with transformation including rebrands, campaigns, creative direction and strategy across the US, EU and UK. Collaborated with CELINE DION'S creative director on global tours and music videos; worked both as a solo creative and within agency teams. Clients included NET-A-PORTER, BBD PERFECT STORM, BODEN, WILDERNESS AGENCY, ACCESSORIZE, MINT GROUP EU.

Art Director at Le Château

May 1, 2002 - August 1, 2007

Advanced from graphic designer to art director; upheld brand standards across in-store, print, web, and advertising; concepted campaigns to elevate aesthetic and change perception.