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Hi there, I’m Grace Hogan, a data-driven Digital Marketing Specialist with over 6 years of experience building multi-channel strategies across Google Ads, Meta, Microsoft Ads, Outbrain and Dianomi to drive business growth. I excel at turning complex data into actionable insights, managing large daily budgets, maintaining account health, and collaborating cross-functionally with internal creative, analytics, product, sales and buying teams, along with external agencies, to launch high-performing assets and hit monthly and quarterly targets.…Hi there, I’m Grace Hogan, a data-driven Digital Marketing Specialist with over 6 years of experience building multi-channel strategies across Google Ads, Meta, Microsoft Ads, Outbrain and Dianomi to drive business growth. I excel at turning complex data into actionable insights, managing large daily budgets, maintaining account health, and collaborating cross-functionally with internal creative, analytics, product, sales and buying teams, along with external agencies, to launch high-performing assets and hit monthly and quarterly targets.

Grace Hogan

Marketing Strategist, Content Strategist, Marketing Analyst, +3

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Hi there, I’m Grace Hogan, a data-driven Digital Marketing Specialist with over 6 years of experience building multi-channel strategies across Google Ads, Meta, Microsoft Ads, Outbrain and Dianomi to drive business growth. I excel at turning complex data into actionable insights, managing large daily budgets, maintaining account health, and collaborating cross-functionally with internal creative, analytics, product, sales and buying teams, along with external agencies, to launch high-performing assets and hit monthly and quarterly targets.…Hi there, I’m Grace Hogan, a data-driven Digital Marketing Specialist with over 6 years of experience building multi-channel strategies across Google Ads, Meta, Microsoft Ads, Outbrain and Dianomi to drive business growth. I excel at turning complex data into actionable insights, managing large daily budgets, maintaining account health, and collaborating cross-functionally with internal creative, analytics, product, sales and buying teams, along with external agencies, to launch high-performing assets and hit monthly and quarterly targets.

Available to hire

Hi there, I’m Grace Hogan, a data-driven Digital Marketing Specialist with over 6 years of experience building multi-channel strategies across Google Ads, Meta, Microsoft Ads, Outbrain and Dianomi to drive business growth.

I excel at turning complex data into actionable insights, managing large daily budgets, maintaining account health, and collaborating cross-functionally with internal creative, analytics, product, sales and buying teams, along with external agencies, to launch high-performing assets and hit monthly and quarterly targets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing Specialist at Carma

May 1, 2023 - Present

Developed and executed digital acquisition strategies across Google Ads, Meta, Microsoft Ads, Outbrain and Dianomi to drive business growth. Monitored, analyzed and optimized campaign performance daily to maintain high account health, ensure activity aligns with commercial objectives, and created long-term strategic plans mapping to company targets. Managed multi-channel advertising budgets and delivered against performance targets, forecasts, and long-term business goals. Built high-value audiences and implemented testing frameworks to improve campaign efficiency, scalability, and overall effectiveness. Leveraged Google Gemini to accelerate performance analysis, surface actionable insights, automate workflows and enhance strategic decision-making. Collaborated cross-functionally with internal creative, analytics, product, sales, and buying teams, along with external agencies, to launch high-performing assets, align on priorities, and meet monthly and quarterly targets. Produced daily,

Digital Marketing Specialist at International Living

October 1, 2020 - April 1, 2023

Managed multi-channel digital portfolios spanning Google Ads, Facebook, TikTok, Bing, Outbrain and Diamoni. Achieved consistent monthly and quarterly targets; built and optimized end-to-end digital campaigns; analyzed data to extract insights and inform strategy; created dashboards and reports to communicate performance to stakeholders; coordinated across teams to ensure cohesive campaigns.

Digital Marketing Executive at Stratus Health Care

March 1, 2016 - October 1, 2020

Developed end-to-end digital marketing campaigns (MailChimp); analyzed analytics data in Excel to optimize open and conversion rates; managed website content and ongoing digital asset creation to ensure a seamless customer journey; advised and engaged with B2C clients via chat and phone, managed order fulfillment and resolved inquiries to build long-term retention.

Digital Marketing Specialist at International Living

October 1, 2010 - April 1, 2023

Managed multi-channel digital portfolios spanning Google Ads, Facebook, TikTok, Bing, Outbrain and Dianomi; built high-converting landing pages and newsletters; translated complex data into actionable insights and collaborated with internal teams and external agencies to drive growth. Notable results include month-to-month growth and a milestone period exceeding targets by +202 subscribers and $21,104 over target.