Muskan Khan

Business Manager (Digital Marketing Analyst) at HearClear India

Managed and optimized paid advertising campaigns across Facebook Ads, LinkedIn Ads, and Google Ads to drive high-quality leads and conversions. Led end-to-end lead generation initiatives, including audience targeting, creatives, budgeting, and performance optimization. Maintained and updated website content on Shopify; executed SMS and WhatsApp marketing campaigns for promotions and lead nurturing. Analyzed old customer data cohorts to refine targeting and campaign performance. Designed and ran loyalty campaigns to increase repeat business and retention. Managed doctor-specific websites for branding and performance; created marketing creatives with Canva and produced marketing videos. Implemented peer-to-peer marketing on Facebook and LinkedIn; continuously explored new tools to improve efficiency and ROI; generated reports to monitor performance.

Business Analyst at Paytm

Led loyalty brand program design and growth; developed customer communication strategy for Expedia Rewards globally; designed and delivered acquisition, engagement, repeat and retention campaigns across multiple channels with ROI accountability. Coordinated with external partners and vendors to maximize scale and brand impact. Created reward stores across channels, managed accrual and rewards, onboarding and activation of programs. Planned enhancements for mobile app and ecommerce, executed feedback capture and quality control, and conducted CRM trainings and store audits. Produced monthly analytics reports covering sales, member metrics, ROI, and competitive analysis; ensured cross-brand visibility across store, social, SMS, and WhatsApp channels.