Available to hire
I am a passionate Senior Content Strategist and Editorial Lead with over 7 years of dedicated experience in content creation, SEO, and brand development. I thrive on leading teams and implementing effective strategies that deliver substantial growth in traffic, engagement, and lead quality. My background spans various sectors including SaaS, fintech, and e-commerce, making me versatile in tackling diverse content challenges. I believe in the power of storytelling and aim to create content that resonates with audiences and drives measurable results.
Skills
Experience Level
Expert
Expert
Language
English
Advanced
Urdu
Fluent
Work Experience
Freelance Content Strategist & SEO Lead at Independent
January 1, 2025 - PresentManaging ongoing content and SEO strategy for clients in the SaaS-based and packaging sectors, producing long-form articles and conducting keyword research to drive organic growth.
Freelance Content Strategist & SEO Lead at Independent — SaaS, Packaging & E-commerce
January 1, 2025 - PresentManaging ongoing content and SEO strategy for various clients, delivering end-to-end editorial production.
Brand Ambassador & Business Development Manager at 3PL Dynamics
January 1, 2025 - PresentRepresenting 3PL Dynamics across digital and in-person channels, driving B2B business development, and nurturing client relationships.
Content Marketing Lead at Cann Group USA
January 1, 2024 - May 1, 2025Directed content and marketing strategy, boosting lead generation quality through precise content positioning.
Digital Marketing Officer at CleanPowerStore & Solar SME
January 1, 2022 - January 1, 2024Edited and optimized content to improve readability and SEO ranking, ensuring brand voice consistency.
Content Editing, Management & On-Page SEO Lead at InstAccountant & Princeton Farms
January 1, 2020 - January 1, 2022Managed a team of writers, edited technical content and applied on-page SEO strategies, boosting organic traffic significantly.
Content Editing, Management & On-Page SEO Lead at InstAccountant (Canada) & Princeton Farms
January 1, 2020 - January 1, 2022Managed a team of writers, ensuring content quality and applying on-page SEO strategies to boost traffic.
Technical Writer at Data Edge
January 1, 2019 - January 1, 2021Created, proofread, and edited technical documents while maintaining accuracy and readability.
Technical Writer at Data Edge (Remote)
January 1, 2019 - January 1, 2021Created and edited technical documents, ensuring accuracy and readability.
Freelance Content Editor & Strategist at Various Clients
January 1, 2017 - PresentManaged end-to-end editorial processes for clients across multiple sectors, ensuring consistency and quality in delivered content.
Freelance Content Editor & Strategist at Real Estate, E-commerce & Corporate Clients
January 1, 2017 - PresentManaged editorial processes for various clients, refining hundreds of articles and mentoring writers.
Radio Jockey & Content Specialist at Awaz Group of Radios
January 1, 2016 - January 1, 2017Produced, scripted, and edited on-air content to engage and grow diverse audiences.
Education
M.Sc. Chemistry at University of Agriculture, Faisalabad
January 1, 2017 - January 1, 2019B.Sc. Agriculture at GCUF University, Faisalabad
January 1, 2016 - January 1, 2017M.Sc. Chemistry at University of Agriculture, Faisalabad
January 1, 2017 - January 1, 2019B.Sc. Agriculture at GCUF University, Faisalabad
January 1, 2016 - January 1, 2017Qualifications
AI & Automation for Content Marketers
January 11, 2030 - July 6, 2026Industry Experience
Agriculture & Mining, Consumer Goods, Financial Services, Media & Entertainment, Professional Services, Transportation & Logistics, Software & Internet, Retail
Skills
Experience Level
Expert
Expert
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