Hi, I’m Marlene Gutiérrez. I’m a bilingual Digital Marketing Specialist with a track record building campaigns across Latin America for major brands. I love turning insights into actions that boost brand relevance, engagement, and real-time event coverage. I enjoy collaborating with diverse teams to translate complex data into clear storytelling that resonates in both Spanish and English. I’ve led cross-functional initiatives for Coca-Cola and other international brands, created content strategies for bilingual markets, and optimized campaigns through competitive benchmarking. I’m passionate about data-driven marketing, KPI reporting, and delivering measurable results across media, digital activations, and social channels.

Marlene Gutiérrez

Hi, I’m Marlene Gutiérrez. I’m a bilingual Digital Marketing Specialist with a track record building campaigns across Latin America for major brands. I love turning insights into actions that boost brand relevance, engagement, and real-time event coverage. I enjoy collaborating with diverse teams to translate complex data into clear storytelling that resonates in both Spanish and English. I’ve led cross-functional initiatives for Coca-Cola and other international brands, created content strategies for bilingual markets, and optimized campaigns through competitive benchmarking. I’m passionate about data-driven marketing, KPI reporting, and delivering measurable results across media, digital activations, and social channels.

Available to hire

Hi, I’m Marlene Gutiérrez. I’m a bilingual Digital Marketing Specialist with a track record building campaigns across Latin America for major brands. I love turning insights into actions that boost brand relevance, engagement, and real-time event coverage. I enjoy collaborating with diverse teams to translate complex data into clear storytelling that resonates in both Spanish and English.

I’ve led cross-functional initiatives for Coca-Cola and other international brands, created content strategies for bilingual markets, and optimized campaigns through competitive benchmarking. I’m passionate about data-driven marketing, KPI reporting, and delivering measurable results across media, digital activations, and social channels.

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Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Social Media Marketing Specialist at New Link Group
July 1, 2021 - April 1, 2023
Creación de estrategias de comunicación para marcas internacionales. Gestión directa con clientes en castellano e inglés. Desarrollo de campañas digitales en diferentes sectores.
Digital Marketing Specialist at Código Visual
April 1, 2019 - April 1, 2020
Desarrollo de estrategias de contenido bilingüe (EN/ES) y ejecución de campañas de Paid Media. Gestión de cuentas de sectores diversos, incluyendo marcas del Grupo Michelin. Benchmarking competitivo y análisis de mercado para optimizar el posicionamiento digital.
Digital Engagement Specialist at The Coca-Cola Company
September 1, 2017 - October 1, 2018
Detección de insights, gestión de crisis reputacionales y coordinación de acciones de activación de marca. Elaboración de informes estratégicos para campañas y cobertura de eventos en tiempo real.

Education

Licenciatura en Publicidad at Universidad Antonio Nebrija
September 1, 2012 - October 1, 2016

Qualifications

Inbound Marketing Certification
September 1, 2025 - July 6, 2026
Productivity with AI Certification
August 1, 2025 - July 6, 2026
Master en Marketing Digital
October 1, 2019 - February 1, 2021

Industry Experience

Media & Entertainment, Consumer Goods, Retail, Professional Services