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Hello, I’m Tatiana Podovalova, a Creative Leader who shapes art directions, marketing strategies, and end-to-end social media content for 120+ global clients across tech, web3, beauty, wellness, and social impact. I lead cross-functional teams and design systems that fuse strategy with storytelling to build compelling visual identities and campaigns that drive measurable results. I thrive on turning ideas into scalable visual narratives— delivering multi-channel campaigns with impressive reach and engagement, guiding brand positioning, and mentoring teams to raise content quality and brand alignment.…Hello, I’m Tatiana Podovalova, a Creative Leader who shapes art directions, marketing strategies, and end-to-end social media content for 120+ global clients across tech, web3, beauty, wellness, and social impact. I lead cross-functional teams and design systems that fuse strategy with storytelling to build compelling visual identities and campaigns that drive measurable results. I thrive on turning ideas into scalable visual narratives— delivering multi-channel campaigns with impressive reach and engagement, guiding brand positioning, and mentoring teams to raise content quality and brand alignment.

Tatiana Podovalova

Creative Director, Brand Designer, Graphic Designer, +4

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Hello, I’m Tatiana Podovalova, a Creative Leader who shapes art directions, marketing strategies, and end-to-end social media content for 120+ global clients across tech, web3, beauty, wellness, and social impact. I lead cross-functional teams and design systems that fuse strategy with storytelling to build compelling visual identities and campaigns that drive measurable results. I thrive on turning ideas into scalable visual narratives— delivering multi-channel campaigns with impressive reach and engagement, guiding brand positioning, and mentoring teams to raise content quality and brand alignment.…Hello, I’m Tatiana Podovalova, a Creative Leader who shapes art directions, marketing strategies, and end-to-end social media content for 120+ global clients across tech, web3, beauty, wellness, and social impact. I lead cross-functional teams and design systems that fuse strategy with storytelling to build compelling visual identities and campaigns that drive measurable results. I thrive on turning ideas into scalable visual narratives— delivering multi-channel campaigns with impressive reach and engagement, guiding brand positioning, and mentoring teams to raise content quality and brand alignment.

Available to hire

Hello, I’m Tatiana Podovalova, a Creative Leader who shapes art directions, marketing strategies, and end-to-end social media content for 120+ global clients across tech, web3, beauty, wellness, and social impact. I lead cross-functional teams and design systems that fuse strategy with storytelling to build compelling visual identities and campaigns that drive measurable results.

I thrive on turning ideas into scalable visual narratives— delivering multi-channel campaigns with impressive reach and engagement, guiding brand positioning, and mentoring teams to raise content quality and brand alignment.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Russian

Fluent

Work Experience

Senior Brand Designer & Lead Content Strategist at LinkedIn

January 1, 2026 - Present

Senior Brand Designer & Lead Content Strategist. Lead brand design and content strategy initiatives, including development of visual identities and multi-channel campaigns. Remote work.

Marketing Strategy & Art Director at Comotion (Creative & Marketing Agency)

May 1, 2023 - December 31, 2025

Led marketing strategy and art direction across multiple client accounts, delivering an average +85% engagement, +30% follower growth, 4× CTR, and 35% profile conversion rate. Defined brand positioning and creative direction, ensuring consistent execution across social, web, email, and campaign touchpoints. Directed a multi-channel campaign generating 1M+ impressions and a 5% email sign-up rate. Led brand, illustration, and video development; oversaw video pre- and post-production teams for large-scale campaign delivery. Managed and mentored cross-functional teams (design, motion, development), improving workflow efficiency and reducing delivery timelines by 20%. Delivered internal creative workshops for marketing teams, raising content quality and brand alignment. Also led Instagram community initiatives.

Brand Designer & Lead Content Strategist at POV Lisboa (Music Events)

August 1, 2020 - April 30, 2023

Led brand visual strategy and content direction, increasing Instagram engagement by 65% and driving +40% sales growth. Defined brand vision, values, and creative foundation to strengthen trust and long-term brand equity. Owned multi-platform content strategy and art direction across 400K+ audience. Led cross-functional teams across design, content, and marketing from concept through execution.

Graphic Designer / Illustrator

February 1, 2019 - July 31, 2020

Collaborated closely with UX/UI team to develop the best style of illustrations for the application design; Created and matched the illustration style to the design of the application; Kept the consistent style of 75+ illustrations in Adobe Illustrator for famous books and stories.

Graphic Designer / Illustrator

March 1, 2018 - February 28, 2019

Built an asset library and visual system ensuring consistent tone across 150+ illustrations and all digital channels. Developed design system for brand social media templates.