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Hi, I’m Lu Chiao Chen, a Brooklyn-based Creative with an MFA in Communications Design from Pratt. I lead with strategic vision and user-centered design to craft exceptional digital experiences. With over 9 years of experience, I collaborate across disciplines to shape innovative products and experiences that fuse product design, brand identity, communications design, and interactive media to deliver lasting impact. I’ve partnered with PayPal, Amazon, Samsung, Google, L’Oréal Groupe, and Colgate-Palmolive, delivering design solutions that drive business success. I’m known for creative problem-solving and strategic thinking, bringing craft and clarity to every project.…Hi, I’m Lu Chiao Chen, a Brooklyn-based Creative with an MFA in Communications Design from Pratt. I lead with strategic vision and user-centered design to craft exceptional digital experiences. With over 9 years of experience, I collaborate across disciplines to shape innovative products and experiences that fuse product design, brand identity, communications design, and interactive media to deliver lasting impact. I’ve partnered with PayPal, Amazon, Samsung, Google, L’Oréal Groupe, and Colgate-Palmolive, delivering design solutions that drive business success. I’m known for creative problem-solving and strategic thinking, bringing craft and clarity to every project.

Lu Chiao Chen

Designer, Product Designer, Brand Designer, +1

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Hi, I’m Lu Chiao Chen, a Brooklyn-based Creative with an MFA in Communications Design from Pratt. I lead with strategic vision and user-centered design to craft exceptional digital experiences. With over 9 years of experience, I collaborate across disciplines to shape innovative products and experiences that fuse product design, brand identity, communications design, and interactive media to deliver lasting impact. I’ve partnered with PayPal, Amazon, Samsung, Google, L’Oréal Groupe, and Colgate-Palmolive, delivering design solutions that drive business success. I’m known for creative problem-solving and strategic thinking, bringing craft and clarity to every project.…Hi, I’m Lu Chiao Chen, a Brooklyn-based Creative with an MFA in Communications Design from Pratt. I lead with strategic vision and user-centered design to craft exceptional digital experiences. With over 9 years of experience, I collaborate across disciplines to shape innovative products and experiences that fuse product design, brand identity, communications design, and interactive media to deliver lasting impact. I’ve partnered with PayPal, Amazon, Samsung, Google, L’Oréal Groupe, and Colgate-Palmolive, delivering design solutions that drive business success. I’m known for creative problem-solving and strategic thinking, bringing craft and clarity to every project.

Available to hire

Hi, I’m Lu Chiao Chen, a Brooklyn-based Creative with an MFA in Communications Design from Pratt. I lead with strategic vision and user-centered design to craft exceptional digital experiences.

With over 9 years of experience, I collaborate across disciplines to shape innovative products and experiences that fuse product design, brand identity, communications design, and interactive media to deliver lasting impact. I’ve partnered with PayPal, Amazon, Samsung, Google, L’Oréal Groupe, and Colgate-Palmolive, delivering design solutions that drive business success. I’m known for creative problem-solving and strategic thinking, bringing craft and clarity to every project.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Senior Product / Visual Designer at Huge

November 1, 2025 - February 1, 2026

Led exploratory design across Google Maps and Google Search, developing new concepts for discovery and advertising surfaces, including scalable UI patterns for sponsored locations that preserve clarity, trust, and navigation.

Senior Product / Visual Designer at R/GA

June 1, 2025 - Present

Driving product design for PayPal’s UK global app launch, shaping experiences within a focused pod ahead of its release. Designing intuitive flows and interfaces to enhance engagement and usability, ensuring a cohesive experience aligned with PayPal’s vision.

Lead Designer at Eight Sleep

March 1, 2025 - June 1, 2025

Contributing to the global launch of Eight Sleep’s flagship product; delivering digital/print assets, website designs, UI/UX and paid media across platforms; supporting post-launch creative execution.

Senior Designer at Infinite Commerce

June 1, 2024 - January 1, 2025

Led the design and implementation of 360° brand systems for over 45 Amazon brands at Infinite Commerce, covering storefronts, PDP assets, and DTC websites. Collaborated with cross-functional teams to streamline workflows, ensuring high-quality and efficient delivery of creative assets.

Senior Product Designer at Barbarian

March 1, 2021 - April 1, 2024

Led the design and execution of global campaigns for Samsung, including creating a distinctive visual identity for the Global Holiday campaign and flagship product UI/UX design. Guided cross-functional teams to deliver innovative solutions that enhanced Samsung’s worldwide brand presence.

Co-founder, Design Director at ZLBK CO.

January 1, 2021 - Present

Co-founded boutique design studio; leads brand design and 360 campaigns, driving creative innovation and cross-functional collaboration.

UX/Visual Designer at VMGROUPE

October 1, 2018 - January 1, 2021