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I am a data-driven, highly strategic Social Media Manager with 3+ years of agency experience navigating complex, highly regulated brand ecosystems. I excel at balancing B2B thought leadership on LinkedIn with B2C short-form video on Instagram and TikTok to drive contract growth and brand awareness. My track record includes leading end-to-end social campaigns, content calendars, cross-functional collaboration with in-house creative, QA, and legal teams to ensure zero-error publishing under strict guidelines. I thrive on turning data insights into authentic narratives, building influencer partnerships, and energizing online communities with culturally relevant storytelling. I’m passionate about educating and inspiring audiences through modern, compelling content while protecting brand integrity, and I enjoy mentoring teams and collaborating across departments to scale impactful campaigns.…I am a data-driven, highly strategic Social Media Manager with 3+ years of agency experience navigating complex, highly regulated brand ecosystems. I excel at balancing B2B thought leadership on LinkedIn with B2C short-form video on Instagram and TikTok to drive contract growth and brand awareness. My track record includes leading end-to-end social campaigns, content calendars, cross-functional collaboration with in-house creative, QA, and legal teams to ensure zero-error publishing under strict guidelines. I thrive on turning data insights into authentic narratives, building influencer partnerships, and energizing online communities with culturally relevant storytelling. I’m passionate about educating and inspiring audiences through modern, compelling content while protecting brand integrity, and I enjoy mentoring teams and collaborating across departments to scale impactful campaigns.

Jaleesa Hopp-Pollard

Social Media Manager, Influencer Marketing Manager, Marketing Strategist, +2

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I am a data-driven, highly strategic Social Media Manager with 3+ years of agency experience navigating complex, highly regulated brand ecosystems. I excel at balancing B2B thought leadership on LinkedIn with B2C short-form video on Instagram and TikTok to drive contract growth and brand awareness. My track record includes leading end-to-end social campaigns, content calendars, cross-functional collaboration with in-house creative, QA, and legal teams to ensure zero-error publishing under strict guidelines. I thrive on turning data insights into authentic narratives, building influencer partnerships, and energizing online communities with culturally relevant storytelling. I’m passionate about educating and inspiring audiences through modern, compelling content while protecting brand integrity, and I enjoy mentoring teams and collaborating across departments to scale impactful campaigns.…I am a data-driven, highly strategic Social Media Manager with 3+ years of agency experience navigating complex, highly regulated brand ecosystems. I excel at balancing B2B thought leadership on LinkedIn with B2C short-form video on Instagram and TikTok to drive contract growth and brand awareness. My track record includes leading end-to-end social campaigns, content calendars, cross-functional collaboration with in-house creative, QA, and legal teams to ensure zero-error publishing under strict guidelines. I thrive on turning data insights into authentic narratives, building influencer partnerships, and energizing online communities with culturally relevant storytelling. I’m passionate about educating and inspiring audiences through modern, compelling content while protecting brand integrity, and I enjoy mentoring teams and collaborating across departments to scale impactful campaigns.

Available to hire

I am a data-driven, highly strategic Social Media Manager with 3+ years of agency experience navigating complex, highly regulated brand ecosystems. I excel at balancing B2B thought leadership on LinkedIn with B2C short-form video on Instagram and TikTok to drive contract growth and brand awareness. My track record includes leading end-to-end social campaigns, content calendars, cross-functional collaboration with in-house creative, QA, and legal teams to ensure zero-error publishing under strict guidelines.

I thrive on turning data insights into authentic narratives, building influencer partnerships, and energizing online communities with culturally relevant storytelling. I’m passionate about educating and inspiring audiences through modern, compelling content while protecting brand integrity, and I enjoy mentoring teams and collaborating across departments to scale impactful campaigns.

Skills

Canva

Adobe After Effects

Adobe Illustrator

DaVinci Resolve Studio

Final Cut Pro X

Experience Level

Canva

Expert

Adobe After Effects

Expert

Adobe Illustrator

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Social Media Strategist & Influencer Manager at ABCD & Company

January 1, 2023 - Present

Lead end-to-end management of brand social media channels (Instagram, LinkedIn, Facebook, X), including strategy, content ideation, publishing, and community engagement. Own and evolve multi-platform organic social media strategies aligned with core business objectives (B2B lead generation, B2C audience growth, and contract conversions). Develop and engineer comprehensive content calendars using Wrike and Sprout Social; balance multi-phase campaigns with evergreen messaging and timely opportunities. Analyze platform metrics to deliver data-backed recommendations to senior leadership; translate complex corporate messaging into engaging content for professional and consumer audiences. Produce and edit high-performing short-form videos and dynamic visuals using CapCut, Canva, and Adobe Creative Suite. Collaborate cross-functionally with copywriters, designers, and multimedia teams to scale campaigns; manage daily publishing and community management via Sprout Social; enforce rigorous mult

Client Experience & Marketing Assistant at Porsche Bethesda

August 1, 2022 - April 1, 2023

Represented the Porsche brand by delivering a luxury client experience, greeting customers, managing appointments, and coordinating vehicle service and delivery logistics. Supported customer communications through follow-up calls and check-ins, and tracked satisfaction using CRM and Excel. Collaborated with sales and service teams to ensure a seamless client journey and timely updates on service appointments. Captured lifestyle and vehicle photography for Porsche’s corporate social channels, aligning with brand standards and marketing initiatives. Assisted with dealership promotions and customer engagement events to strengthen community relations and brand loyalty.