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I am a Brand Experience and Creative Business executive with extensive experience in branding, experiential marketing, and integrated communication for global and national brands. I translate brand identity into physical, emotional and commercial experiences through premium consumer engagement and creative leadership. As founder of Flying Stones and Kabanas, I lead brand storytelling, product development and international growth, building partnerships with retailers and designers and delivering unforgettable brand moments at trade fairs and immersive environments.…I am a Brand Experience and Creative Business executive with extensive experience in branding, experiential marketing, and integrated communication for global and national brands. I translate brand identity into physical, emotional and commercial experiences through premium consumer engagement and creative leadership. As founder of Flying Stones and Kabanas, I lead brand storytelling, product development and international growth, building partnerships with retailers and designers and delivering unforgettable brand moments at trade fairs and immersive environments.

Vera Gondolo CID

Creative Director, Brand Designer, Brand Strategist, +2

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I am a Brand Experience and Creative Business executive with extensive experience in branding, experiential marketing, and integrated communication for global and national brands. I translate brand identity into physical, emotional and commercial experiences through premium consumer engagement and creative leadership. As founder of Flying Stones and Kabanas, I lead brand storytelling, product development and international growth, building partnerships with retailers and designers and delivering unforgettable brand moments at trade fairs and immersive environments.…I am a Brand Experience and Creative Business executive with extensive experience in branding, experiential marketing, and integrated communication for global and national brands. I translate brand identity into physical, emotional and commercial experiences through premium consumer engagement and creative leadership. As founder of Flying Stones and Kabanas, I lead brand storytelling, product development and international growth, building partnerships with retailers and designers and delivering unforgettable brand moments at trade fairs and immersive environments.

Available to hire

I am a Brand Experience and Creative Business executive with extensive experience in branding, experiential marketing, and integrated communication for global and national brands. I translate brand identity into physical, emotional and commercial experiences through premium consumer engagement and creative leadership.

As founder of Flying Stones and Kabanas, I lead brand storytelling, product development and international growth, building partnerships with retailers and designers and delivering unforgettable brand moments at trade fairs and immersive environments.

Skills

Brand Identity

Branding

Copywriting

Experience Level

Brand Identity

Expert

Branding

Expert

Copywriting

Expert

Language

Portuguese

Fluent

English

Fluent

Spanish; Castilian

Advanced

Work Experience

Founder & Creative Director at Flying Stones

January 1, 2022 - Present

Brazilian contemporary décor brand focused on collectible design objects created with natural Brazilian stones and acrylic. Responsible for brand creation, product development, creative direction, strategic positioning and international expansion. Participation in major design and décor trade fairs, including ABUP and international events in New York. Development of wholesale and international expansion strategies. Strategic management of branding, e-commerce, social media and product launches.

Brand Experience Manager at Grupo SBF – Centauro

January 1, 2015 - December 31, 2015

Leadership of sponsorships, events, PR and integrated brand experience initiatives. Development of activation and experiential marketing strategies. Management of annual budget of R$6MM and multidisciplinary teams.

Founder at Kabanas – Brand Experience

January 1, 2015 - December 31, 2022

Creative company specialized in branded experiences and premium event environments. Creative direction and development of branded experiences and immersive concepts. Digital marketing and social media strategy. Main clients include Ferrero Rocher, Kinder Ovo, Mahogany, Livelo and Wickbold.

International Marketing Trainee & Marketing Analyst at Kraft Foods

January 1, 2005 - December 31, 2007

International experience in strategic marketing and brand development for Latin America. Development and consolidation of regional LATAM strategic plans. Participation in product launches, innovation and integrated communication projects. Creation of the regional Brand Book and unified communication strategy for Club Social across Latin America.

Marketing Manager | Brand Experience & Shopper Marketing at Whirlpool Corporation

January 1, 2003 - December 31, 2010

Strategic leadership roles for Brastemp and Consul brands. Development and implementation of integrated brand experience and communication strategies. Leadership of projects involving PR, CRM, retail experience and consumer engagement. Management of budgets exceeding R$14MM. Implementation of one of Whirlpool Brazil’s first integrated 360° communication strategies.